SEM Manager

Rocket Lab; Toronto; On-site; CAD 85,000 - 120,000; Full time

Job summary

A leading company in the car-sharing marketplace is seeking a bilingual SEM Manager to drive guest acquisition and revenue through strategic paid search campaigns in English and French. This pivotal role involves optimizing campaigns, managing significant budgets, and collaborating with cross-functional teams to enhance SEM operations globally. Join a diverse team and contribute to innovative marketing strategies.

Benefits

Competitive salary, equity, benefits, and perks

Employer-paid medical, dental, and vision insurance

Retirement employer match

Learning & Development stipend

Paid time off to relax and recharge

Paid holidays, volunteer time off, and parental leave

Qualifications

• 4-7+ years of experience in performance or digital marketing focused on SEM/PPC.
• Experience managing a multi-million-dollar budget for effective allocation.

Responsibilities

• Lead paid search strategies and optimizations across multiple channels.
• Optimize six-figure monthly ad spend to achieve profitability and KPIs.

Skills

Data analysis

Collaboration

Project management

Education

BA/BS in Business/Marketing, Economics, or related field

Tools

Google Ads

GA4

Excel

SEMRush

Job description

Turo is seeking a technical, data-driven, and bilingual SEM Manager to join our high-performing Global Paid Search team. In this role, you will be pivotal in shaping and executing strategies that drive guest acquisition and revenue through multi-channel paid search efforts across global markets (Canada + France). This role demands a seasoned SEM professional with a proven track record in scaling paid search performance, leveraging advanced analytics, and driving cross-functional collaboration with internal stakeholders and third-party vendors.

You will take ownership of developing, setting up, and optimizing sophisticated acquisition strategies, managing high-budget English and French campaigns across multiple channels, and contributing to the growth of our SEM operations globally.

What You’ll Do

• Own and execute paid search strategies, execution, and optimizations across Google Ads Search/ UAC/ YouTube, Microsoft Ads, and Apple Search Ads, ensuring alignment with targets, overall business objectives, and regional nuances.

• Optimize six-figure monthly ad spend, ensuring profitability and efficiency across markets while meeting KPIs such as ROAS, spend, revenue, and payback period.

• Be hands-on daily, managing and fine-tuning campaigns, developing and scaling advanced tactics (e.g., bidding, AI, full-funnel strategies, feed-based campaigns, campaign restructuring, scripts), and constantly exploring growth opportunities.

• Lead SQRs, keyword research, and competitor analysis to identify trends, gaps, and opportunities for growth.

• Conduct A/B testing at multiple levels to maximize conversions and ROAS.

• Pull, manipulate, analyze, and report on complex campaign/channel data from multiple sources, attribution models, and proprietary tools to uncover actionable insights and inform strategy.

• Partner with global cross-functional teams, including Traffic, Product, SEO, Brand, Data, MarTech, and CRM, to execute the roadmap.
  

Your Profile

• 4-7+ years of experience in performance or digital marketing, with a primary focus on SEM/PPC within B2C, media agencies, or eCommerce industries.

• Relevant experience managing a multi-million-dollar annual budget, and effectively allocating it across a portfolio to maximize profitability.

• Advanced technical SEM expertise, including campaign structuring, budget allocation, and optimization for paid search, display, video, and app advertising.

• Track record of scaling a range of Google Ads campaigns in both EN/FR, managing complex SEM strategies such as smart bidding, feed-based tactics, audience segmentation, new product launches, and A/B tests.

• Proficient in data analysis, reporting, and insights generation, using a toolkit that includes but isn’t limited to GAds reports, GA4, Supermetrics, Looker Studio, SEMRush, and Excel.

• Strong collaboration skills, with experience working on cross-team projects and integrated campaigns.

• Exceptional project management skills, with the ability to independently execute and deliver on cross-functional initiatives.

• Highly structured, with a keen attention to detail.

• Experience working with remote teams.

• BA/BS in Business/Marketing, Economics, Math & Statistics, or a related field, with relevant certifications (e.g., Google Ads).

• Bilingual in English and French, with the ability to create impactful ad copy and strategies tailored to both linguistic audiences.

• SQL skills are nice to have.
  

Note: This role is an individual contributor position and does not involve people management in the short to mid-term.

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [e-mail].