Search Engine Optimization Manager (Remote Canada) - Future Opening

Directive; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Search Engine Optimization Manager who excels in crafting strategies to elevate search visibility. This remote role involves developing compelling content, conducting technical SEO audits, and managing client relationships. The ideal candidate will thrive in a fast-paced environment, leveraging analytics to set measurable goals and drive organic growth. With a focus on diversity and inclusion, this forward-thinking firm offers a comprehensive benefits package, including unlimited PTO and annual bonuses, making it an exciting opportunity for those passionate about B2B tech and SaaS marketing.

Benefits

Comprehensive health plans

Mental health support

Gym membership

Unlimited PTO

Paid holidays

Birthday off

End-of-year recharge

Parental leave

401(k) with match

Annual team trip

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement tailored marketing strategies.
• Oversee strategy execution and manage workflows.
• Communicate proactively with clients and internal teams.

Skills

Content Strategy

Technical SEO

Google Analytics

Data Analysis

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4

Google Search Console

Excel

Job description

Join to apply for the Search Engine Optimization Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to create comprehensive digital marketing strategies that help our clients hit their SQL targets.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists play a crucial, client-facing role responsible for daily deliverables, creating and managing custom strategies, and communicating with clients and internal teams. They typically handle more Enterprise clients and need a deep understanding of their service line and its impact on other business areas to craft holistic marketing strategies.

The ideal candidate should have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to boost organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement tailored marketing strategies aligned with client goals and Directive standards.
• Use project phases, past performance, and ongoing campaigns to refine strategies.
• Collaborate with Associate Directors to resolve issues and ensure strategic alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee strategy execution, task assignment, tracking, and completion.
• Manage workflows with Asana, delegate tasks, and monitor progress.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Internal and External Communication

• Serve as the main client contact, building trust-based relationships.
• Communicate proactively about deliverables, timelines, and updates via Slack and meetings.
• Update leadership on roadblocks, opportunities, and account changes.

Reporting and Insights

• Provide regular updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct technical SEO audits and deliver actionable recommendations.
• Implement on-page and off-page SEO strategies, including keyword research, meta tags, internal linking, and outreach.
• Develop link-building campaigns to increase domain authority and organic traffic.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel (formulas, VLOOKUPs, pivot tables).
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage at Directive, comprehensive health plans, mental health support, gym membership, unlimited PTO, paid holidays, birthday off, end-of-year recharge, parental leave, 401(k) with match, annual bonus, and annual team trip.

Work Environment Requirements

This is a remote-first role, allowing work from anywhere in the US or Canada, with some global opportunities where authorized. Must have reliable internet, a professional background, and ability to work with virtual tools. Reasonable accommodations available upon request.

Additional Information

We prioritize diversity and inclusion. All qualified applicants will be considered regardless of race, gender, age, disability, or veteran status.