Search Engine Optimization Manager (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Search Engine Optimization Manager to lead innovative content strategies and enhance search visibility. This remote-first role offers the opportunity to work with diverse clients, utilizing your expertise in technical SEO and content marketing to drive organic growth. Join a dynamic team that values creativity and results, where your contributions will directly impact B2B tech and SaaS marketing. With a focus on collaboration and strategic excellence, you will thrive in a fast-paced environment while enjoying a comprehensive benefits package and a supportive work culture.

Benefits

Comprehensive health plans

Mental health support

Unlimited PTO

Paid holidays

Birthday off

End-of-year recharge

Parental leave

401(k)

Annual bonus

Annual trip

Qualifications

• Deep understanding of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.
• Experience in developing custom marketing strategies.

Responsibilities

• Develop and implement marketing strategies aligned with client goals.
• Analyze data to set measurable goals and optimize strategies.
• Oversee strategy execution and manage project workflows.

Skills

Content Strategy

Technical SEO

Data Analysis

Project Management

Client Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4

Google Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the Search Engine Optimization Manager (Remote Canada) - Future Opening role at Directive

2 days ago Be among the first 25 applicants

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology developed by us, emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services, creating comprehensive digital marketing strategies that help our clients hit their SQL targets consistently.

Please note: this role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists play a crucial, client-facing role responsible for day-to-day deliverables, creating and managing custom strategies, and communicating with clients and internal teams. They primarily handle Enterprise clients and must have a deep understanding of their service line and its impact across business areas to craft holistic marketing strategies.

The ideal candidate must have a deep understanding of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Utilize project phases, historical data, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to address challenges and ensure strategic alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before client presentation.

Project Management

• Oversee strategy execution, task assignment, tracking, and completion.
• Use Asana for workflow management and delegation.
• Coordinate with content writers, designers, and project managers to deliver high-quality campaigns.

Internal and External Communication

• Serve as the main client contact, building trust-based relationships.
• Communicate proactively about deliverables, timelines, and progress via Slack and meetings.
• Inform internal leadership about challenges, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and recommend improvements.
• Implement on-page and off-page SEO strategies, including keyword research, meta tags, internal linking, and outreach.
• Develop link-building campaigns through outreach and partnerships.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, Gympass, unlimited PTO, paid holidays, birthday off, end-of-year recharge, parental leave, 401(k), annual bonus, and annual trip.

Work Environment Requirements

This is a remote-first role, with the option to work from our Irvine, CA office or globally where authorized. You must have a reliable internet connection, operate a computer, and be able to work remotely, observing written and verbal communication standards. Reasonable accommodations are available for qualified individuals with disabilities. For accommodations, contact [e-mail].

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration regardless of race, religion, gender, identity, sexual orientation, origin, disability, age, or veteran status.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services