Search Engine Marketing Manager (Remote, London)

Blacksmith Agency LLC; London; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an experienced Search Engine Marketing Manager to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice at the table, guiding targeting, budgets, roadmaps and client storytelling during calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads from a remote setting (USA, Canada, Latin America or South Africa). Strong English on live calls with US clients is required.

Qualifications

• Hands-on experience managing Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA, or pipeline metrics.
• Experience managing multiple client accounts in an agency setting.
• Excellent spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Plan budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and present the numbers.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Campaign management

Budget management

English communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.