Sales Representative

Ultipro; Edmonton; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

Extended health

Life insurance

Job summary

Ultipro seeks a Sales Associate to drive business growth in Western Canada. You will prospect, secure new clients, and maintain strong relationships across oil & gas, mining, construction, and utilities with a consultative approach.

The role requires travel, strong communication, and the ability to close deals while representing our truck body solutions to key accounts.

Qualifications

• 7+ years of B2B sales experience in manufacturing or heavy equipment.

Responsibilities

• Prospect and meet clients across Western Canada to drive sales growth.
• Deliver product demonstrations and educate customers on value and aftersales support.
• Develop and sustain customer relationships to achieve sales targets.
• Collaborate with marketing and product teams to align market feedback with strategy.
• Forecast sales and analyze performance metrics to meet company goals.

Skills

B2B sales

Account development

Relationship building

CRM proficiency

Tools

CRM systems

Job description

The Sales Associate plays a key role in driving business growth by prospecting, securing new clients, and maintaining strong relationships within Western Canada. Reporting to the Sales and Business Development Manager, this role utilizes a consultative sales approach to understand client needs and provide tailored solutions within industries such as oil and gas, mining, pipeline, construction, and utilities. The ideal candidate thrives in a dynamic environment, is results-driven, and excels at building long-term partnerships while promoting our high-quality truck body solutions.

DUTIES AND RESPONSIBILITIES

• Travel extensively within the assigned territory to prospect, meet clients, and provide product demonstrations.
• Deliver exceptional customer service throughout the sales cycle, fostering trust and loyalty.
• Identify, develop, and sustain customer relationships to drive sales performance and achieve organizational objectives.
• Educate customers on aftermarket services, warranties, and technical support to highlight the long-term value of our products.
• Initiate contact with prospective customers, building long-term partnerships through strategic outreach and relationship management.
• In conjunction with the Sales and Business Development Manager conduct sales forecasting, analyze performance metrics, and align efforts with sales goals.
• Perform market analysis to identify customer needs, pricing strategies, and emerging trends.
• Act as the voice of the customer, providing valuable insights to internal teams to inform product evolution and improve customer satisfaction.
• Support sales and marketing initiatives with strategic input and market feedback.
• Promote standardized product offerings to maximize profitability and operational efficiency.
• Represent the company at trade shows, industry events, and association meetings to promote our products and expand brand presence.
• Close deals with key clients, maintain ongoing relationships, and identify opportunities for growth.
• Collaborate with the product research and development team to ensure customer needs are met with innovative solutions.
• Work closely with the Sales Manager and team to achieve shared goals and deliver consistent results.

REQUIRED QUALIFICATIONS

• Strong industry knowledge and a well-established professional network, with a proven ability to quickly understand and communicate the value of WTB products.
• Demonstrated success in account development and management, witha track recordof achieving sales targets.
• Results-oriented, responsive, innovative, and strategic mindset.
• Willingness and flexibility to travel extensively withinWestern Canada.
• Exceptional interpersonal skills, including relationship-building, negotiation, and communication at all organizational levels.
• Valid driver’s licenseand driver’s abstractrequired.

COMPETENCIES& SKILLS

• Minimum of 7 years of B2B sales experience, preferably in manufacturing or heavy equipment industries.
• Familiarity with manufacturing environments involving heavy equipment, vehicles, or similar industries.
• Strong organizational, time management, and problem-solving skills.
• Proficient in using CRM systems and sales tracking tools to manage accounts and performance.

WORKINGCONDITIONS

• SafetySensitive
• Travel

SALARY AND BENEFITS

• Competitivebasewage+ commission structure
• Benefits aftera3-month probationary period (dental, vision, extended health, life insurance)