Sales Manager - Truck Equipment

Just Sales Jobs; Toronto; On-site; CAD 150,000 - 165,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Manager to lead a dedicated team in selling truck-mounted cranes across North America. This newly created role focuses on driving growth strategies and implementing structured sales processes to achieve ambitious targets. With a competitive base salary and performance bonuses, this opportunity also offers a supportive corporate culture that values teamwork and work-life balance. Join a company that is experiencing rapid growth and make a significant impact in the construction and landscaping sectors.

Benefits

Health Benefits - Company paid

Business Related / Travel Expenses

Car Allowance

Laptop

Cell Phone

Qualifications

• 5+ years in sales leadership with proven team management.
• Experience in technical sales and understanding of heavy equipment.

Responsibilities

• Develop and implement structured sales processes.
• Conduct ongoing training to enhance sales effectiveness.

Skills

Sales Leadership

Technical Sales Expertise

B2B Sales & Account Management

Industry-Specific Knowledge

CRM & Sales Process Implementation

Market Expansion & Channel Sales

Customer Relationship Management

Tools

Salesforce

HubSpot

Excel

PowerPoint

MS Word

Job description

We seek an experienced and process-driven Sales Manager to lead our clients' eight-person sales team selling truck-mounted cranes. The territory is North America-wide, focusing on construction and landscaping industries. This newly created role drives strategies to scale the operations to ensure our client meets their ambitious growth targets. This position reports to the VP of Sales. The position includes a base salary of $150,000 to $165,000 plus bonuses

COMPENSATION & BENEFITS:

• $150,000 to $165,000 Base Salary, plus bonus
• OTE in the first year is $200,000+
• Health Benefits - Company paid
• Business Related / Travel Expenses
• Car Allowance
• Laptop
• Cell Phone

THE COMPANY & CULTURE:

Our client provides truck-mounted cranes for construction and landscaping companies across North America. The company was founded in 1991 with a staff of over 100, is privately owned, and currently growing by over 30% per year. Their corporate culture promotes teamwork and a positive work-life balance. Their current clients include Home Depot, Camp Forming and Basecree

OFFICE LOCATION & SALES TERRITORY:

• Head Office - Etobicoke Ontario
• Working from the office
• The sales territory is North America
• Full-time - Monday to Friday

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

1. Sales Leadership (5+ Years)
   • Experience managing and scaling a sales team.
   • Proven ability to implement a structured sales process.
   • Experience in hiring, training, and coaching sales reps.
2. Technical Sales Expertise
   • Strong understanding of heavy equipment, Commercial trucks, custom manufacturing, or upfitting.
   • Ability to communicate technical specifications and customization options.
   • Experience working with engineers, fabricators, or operations teams to deliver customized solutions.
3. B2B Sales & Account Management
   • Experience selling high-value, consultative solutions rather than transactional products.
   • Strong negotiation skills for large capital equipment deals.
   • Experience with long sales cycles and multiple decision-makers.
4. Industry-Specific Knowledge
   • Understanding of regulatory requirements, financing options, and industry-specific procurement processes.
   • Knowledge of equipment leasing, warranties, and service contracts.
5. CRM & Sales Process Implementation
   • Experience implementing and managing CRM tools like Salesforce, HubSpot, or similar.
   • Ability to define sales KPIs and track performance.
6. Market Expansion & Channel Sales
   • Experience selling into new territories, particularly the U.S. market.
7. Customer Relationship Management
   • Experience working with fleet managers, municipal buyers, landscapers, construction companies, and utility providers.

• • Strong ability to build long-term relationships and provide consultative solutions.

TECHNICAL SKILLS:

• Excel - Basic
• PowerPoint - Basic
• MS Word - Basic

THE PRODUCT / SERVICE / SOLUTION

• Truck Mounted Cranes

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION-MAKER(S):

• Construction
• Landscaping and Tree Care
• Building Supplies Companies

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• Average project size is $600,000+
• Average revenue by customer $600,000+
• Average length of sales cycle 1 - 2 weeks, 1 - 12 months

COMPETITIVE ADVANTAGES:

• Service
• Price
• Quality

TYPICAL DAY & DUTIES:

Sales Process Development & Implementation

• Assess the current informal sales process and identify gaps.
• Design and document a structured sales process, including prospecting, qualifying, presenting, closing, and post-sale follow-ups.
• Define clear sales stages with corresponding activities and milestones.
• Optimize CRM its usage for tracking deals and customer interactions.

Sales Training & Development

• Develop a comprehensive sales training program covering product knowledge, sales methodologies, objection handling, and closing techniques.
• Conduct ongoing technical training sessions to ensure sales reps understand product specifications, customization options, and industry applications.
• Implement role-playing exercises and real-world case studies to enhance sales effectiveness.
• Create training materials, such as playbooks, video tutorials, and FAQs.
• Establish a mentorship or coaching system for continuous learning.

Performance Metrics & KPIs

• Define key performance indicators (KPIs) for sales activities and outcomes (e.g., conversion rates, average deal size, sales cycle length).
• Implement regular performance reviews and feedback sessions.
• Develop a dashboard or reporting system to track individual and team progress.

Sales Enablement & Tools

• Introduce sales automation tools to improve efficiency.
• Create and standardize sales collateral (pitch decks, brochures, proposal templates, case studies).
• Develop objection-handling frameworks and pricing strategies.

Collaboration & Cross-Departmental Alignment

• Work closely with product and engineering teams to align sales strategies with product capabilities.
• Partner with marketing to generate high-quality leads and refine messaging.
• Collaborate with operations and customer service to ensure smooth handoffs post-sale.

Market Expansion & Strategy

• Research and define target customer segments.
• Develop strategies for entering new markets (e.g., U.S. expansion, new industries).

• • Stay updated on industry trends and competitor strategies.

OVERNIGHT TRAVEL:

• Less than 10%

SUPPORT & TRAINING:

• Job Shadowing
• Mentoring
• 1 -2 weeks of sales training
• 1 - 2 weeks of technical training
• Within 4 - 6 weeks you selling to clients

WHY YOU SHOULD APPLY:

• Above average earning potential
• Work-life balance
• Career Advancement Opportunities

OTHER SALES JOBS

If this job is not ideal for you, please upload your resume for future consideration at https://justsalesjobs.recruiterbox.com/jobs/61ab37640cd048c4b78dc09bcbf58e04

Or visit our website to view other available sales jobs at https://justsalesjobs.ca/jobs/

ABOUT JUST SALES JOBS

Just Sales Jobs sources and places Top Sales Talent from Toronto to Kitchener/Waterloo and Cities in between. We use Artificial Intelligence and Machine Learning technologies along with a proven hiring methodology to identify Top Sales Talent.

Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo, and cities in between. Sales positions we hire for include, Vice President of Sales, National Sales Director, Sales Director, Director of Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice President Business Development, Business Development, Business Development Director, Business Development Representative, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales.

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities.Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at [e-mail] thank all applicants in advance for their interest however, only those candidates under consideration will be contacted.