Sales Manager - Renovation

ECL Group of Companies; Calgary; On-site; CAD 90,000 - 120,000; Full time

Job summary

Executrade is seeking a Sales Manager – Renovation to lead the Alberta-wide Renovation division for a growing window and door manufacturer. The role focuses on building a high‑performance B2C sales team, driving revenue growth, and expanding market opportunities through strategic leadership and hands‑on business development.

You will oversee strategy, forecasting, and cross‑functional collaboration with marketing and product teams, while travel across Alberta is expected to grow the channel and

Qualifications

• Proven experience leading a high‑performance B2C sales team.
• Strong leadership, business development and customer relationship management experience.
• Experience analyzing sales performance, market trends, and revenue opportunities.
• Experience managing or supporting sales teams across multiple markets is an asset.

Responsibilities

• Sales Strategy & Revenue Growth: Develop and execute sales strategies designed to increase revenue and expand the renovation channel.
• Sales Leadership & Coaching: Directly and indirectly coachRenovation Sales Representatives across Alberta and drive performance.
• Customer & Business Development: Build and maintain relationships with key customers, partners, and industry influencers; attend trade shows and events.
• Sales Performance & Forecasting: Develop forecasts and measurable goals; analyze data to improve results.
• Cross-Functional Collaboration: Partner with marketing and product teams to support channel growth.

Skills

B2C sales leadership

Sales strategy & coaching

CRM & relationship management

Market analysis & forecasting

Job description

Sales Manager – Renovation Type: Full-Time

About Our Client

Our client is an award-winning window and door manufacturer experiencing significant growth. They are looking for a dynamic sales leader to lead and grow their renovation division across Alberta. This is an opportunity for an experienced sales leader to take ownership of the organization’s Supply & Install / Renovation channel. The Sales Manager – Renovation will play a key role in developing the team, driving sales strategy, expanding market opportunities, and growing revenue across Alberta.

Key Responsibilities

• Sales Strategy & Revenue Growth Develop and execute sales strategies designed to increase revenue and expand the renovation channel. Identify new market opportunities and areas for growth by analyzing regional trends, customer needs, and competitive activity. Work closely with company executives to establish sales priorities, market strategies, and performance objectives. Balance strategic leadership with hands‑on business development to support continued growth.
• Sales Leadership & Coaching Directly and indirectly coach, support, and develop Renovation Sales Representatives across Alberta. Establish clear performance expectations and help the sales team achieve individual and overall revenue goals. Create a high‑performance sales culture focused on accountability, customer service, and continuous improvement. Provide ongoing coaching and guidance to strengthen sales techniques, relationship management, and business development capabilities.
• Customer & Business Development Build and maintain strong relationships with key customers, partners, and industry influencers. Identify opportunities to develop new business while strengthening existing customer relationships. Attend trade shows, conferences, and industry events to expand the organization’s network and market presence. Represent the renovation channel professionally while building lasting partnerships throughout the market.
• Sales Performance & Forecasting Develop accurate sales forecasts and establish measurable performance goals. Analyze sales data and performance metrics to evaluate the effectiveness of sales strategies. Identify performance gaps and implement strategies to improve results. Provide accurate sales reports and forecasts to keep leadership and the sales team aligned.
• Cross-Functional Collaboration Partner with marketing and product teams to develop promotional campaigns and marketing materials for the renovation channel. Collaborate with internal departments to develop and execute initiatives that improve the customer experience and support channel growth. Ensure sales strategies are aligned with broader organizational priorities and market objectives.

Qualifications

Education & Experience

• Proven experience leading and developing a high-performance B2C sales team.
• Strong experience in sales leadership, business development, and customer relationship management.
• Experience analyzing sales performance, market trends, and revenue opportunities.
• Experience managing or supporting sales teams across multiple markets is considered an asset.

Technical Skills

• Strong understanding of sales techniques, customer relationship management, and market analysis.
• Ability to analyze sales data, performance metrics, and forecasting information.
• Strong knowledge of sales planning, performance management, and business development practices.

Key Competencies

• Strong leadership, coaching, and team management skills.
• Strategic thinker with a results-oriented and problem-solving approach.
• Excellent communication, relationship-building, and negotiation skills.
• Customer-first mindset with the ability to develop long-term partnerships.
• Strong analytical skills and the ability to translate sales data into actionable strategies.
• Ability to balance sales leadership responsibilities with business development demands.
• Willingness to travel throughout Alberta as required.

About Us

Executrade is one of Western Canada’s most comprehensive full-service recruitment firms, with over 50 years of expertise in connecting talented professionals with leading organizations.

We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates.

Our commitment to these values enables us to match organizations with a diverse range of top talent, fostering workplace cultures that thrive on innovation, collaboration, and respect.

In accordance with Canadian immigration laws, priority will be given to Canadian citizens and permanent residents.

Learn more: www.cic.gc.ca.