Regional Sales Manager - Northern Alberta

Durabuilt Windows & Doors Inc.; Edmonton; Hybrid; CAD 110,000 - 140,000; Full time

Job summary

Durabuilt Windows & Doors Inc. is seeking a Regional Sales Manager to lead a regional sales team, drive revenue growth, and coach staff.

The role requires deep experience in building materials and construction, especially mid-to-luxury segments, and strong relationships within the construction community. You will craft market strategies, collaborate with marketing, manage customer events, and monitor performance against KPIs.

Qualifications

• In-depth knowledge of the sales management process including forecasting, positioning, and pricing programs.

Responsibilities

• Coach and mentor the regional sales team to enhance capabilities.
• Develop and implement regional sales strategies and coverage models.
• Maintain and grow key customer relationships that drive revenue growth.
• Collaborate with Marketing to create tailored customer solutions and localized initiatives.
• Plan and execute customer events leveraging core marketing principles (Product, Price, Place, Promotion).
• Monitor 90-day forecast accuracy and overall effectiveness of the sales coverage structure.
• Oversee commissions administration, safety compliance, policy implementation, reporting, and HR matters.

Skills

Sales Management

Negotiation

Financial acumen

Product & market knowledge

CRM software

Microsoft Office

Coaching & development

Education

Postsecondary education (preferred)

Tools

CRM software

Microsoft Office

Job description

Durabuilt Windows & Doors seeks a highly motivated Regional Sales Manager to drive revenue growth through coaching, empowerment, and strategic leadership of a regional sales team. The ideal candidate will bring extensive experience in the building materials and construction industry, particularly in the mid-to-luxury sectors, combined with strong relationships within the construction community and a proven track record of independent success.

KEY RESPONSIBILITIES & PERFORMANCE METRICS

Team Coaching & Development (35%)

• Coach and mentor the sales force to enhance their capabilities


• Create a culture of ongoing personal development focused on product knowledge and soft skills


• Key measurements: Team participation, customer call completion rates, sales closure rates, and product knowledge

Customer Relationships & Marketing (30%)

• Maintain and develop key customer relationships that drive revenue growth


• Work in conjunction with the Marketing team to develop tailored customer solutions and localized marketing initiatives


• Coordinate and execute customer events that leverage the 4P's of marketing (Product, Price, Place, Promotion)


• Key measurements: Market share, revenue, and profitability

Market Analysis & Sales Coverage (20%)

• Provide ongoing market outlook projections and establish corresponding regional sales coverage strategies


• Develop an in-depth understanding of regional market dynamics, including product sales potential, industry segmentation, and competitive landscape


• Design and implement a sales coverage model that maximizes sales and profit in line with regional objectives


• Key measurements: 90-day forecast accuracy and effectiveness of sales coverage structure

Business Management (15%)

• Manage other business matters related to sales profitability and growth, including commissions administration, safety compliance, policy implementation, reporting, and HR matters

REQUIRED KNOWLEDGE & SKILLS

Sales Management

• In-depth knowledge of the sales management process, including opportunity identification, forecasting, market and competitive positioning, and pricing programs


• Strong negotiating and financial business acumen

Product & Market Knowledge

• In-depth product and market knowledge of windows and doors


• Understanding of the building materials and construction industry

Technical Skills

• Proficiency in Microsoft Business applications


• Experience with Customer Relationship Management (CRM) software solutions and applications

EDUCATION & EXPERIENCE

• 10+ years of relevant experience in sales and/or marketing


• Postsecondary education (preferred)


• Proven track record of leading and developing high-performing sales teams


• Demonstrated success in building customer relationships and driving revenue growth

WHY JOIN DURABUILT?

We are committed to building with purpose:

• INNOVATIVE – Join a team that continually seeks to improve and create value


• ACCOUNTABLE – We stand behind our work, our people, and our brand


• CARING – We genuinely support each other, our customers, and our communities


• GROWTH-MINDED – We invest in your professional development and expect excellence

We believe in diversity, inclusion, and equal opportunity for all. We welcome applicants from every background, experience, and identity.

Thank you for your interest in joining Durabuilt Windows & Doors!

Thank you for applying!