Sales Manager

Bruce Auto Group; Nova Scotia; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Supportive Team Culture

Career Growth Opportunities

Competitive Compensation and Benefits

Work-Life Balance

Job summary

Bruce Honda is seeking an Automotive Sales Manager to lead the sales department, coach a team of sales professionals, and drive performance and customer satisfaction at our Nova Scotia dealership.

You will develop sales strategies, manage inventory, and work with the finance team to maximize profitability while maintaining high standards of service and integrity.

Qualifications

• Previous experience in automotive sales, with sales management or leadership experience strongly preferred.
• Proven ability to meet sales targets and improve department performance.
• Strong leadership, coaching, communication, and negotiation skills.
• Solid understanding of automotive sales processes, vehicle appraisals, trade-ins, and deal profitability.
• Experience with CRM systems, dealership management software, and sales reporting.
• Customer-focused mindset with commitment to professional and ethical sales practices.

Responsibilities

• Lead, motivate, and develop the sales team to achieve monthly and annual sales targets.
• Manage daily sales operations, including new and pre-owned vehicle sales.
• Coach sales consultants on prospecting, follow-up, customer engagement, negotiation, and closing techniques.
• Monitor sales performance, gross profit, KPIs, and customer satisfaction metrics.
• Work with finance and insurance team to support vehicle sales and maximize profitability.
• Oversee trade‑ins, deal structuring, and inventory merchandising.
• Ensure effective use of the DMS and CRM tools.
• Develop strategies to generate leads, increase showroom traffic, and improve conversion rates.

Skills

Leadership

Coaching

Negotiation

Customer service

Communication

Tools

CRM systems

Dealership Management System

Sales reporting tools

Job description

Are you a motivated automotive sales leader who knows how to build a winning team, drive sales performance, and deliver an exceptional customer experience? We’re looking for an experienced, results-driven Automotive Sales Manager to lead our sales department and help take our dealership to the next level.

This is an exciting opportunity for a proven leader who thrives in a fast-paced environment, enjoys developing people, and understands how to turn opportunities into results.

About the Role

As the Sales Manager, you will oversee the day-to-day operations of the sales department, lead and coach a team of sales professionals, and ensure the dealership consistently achieves its sales, profitability, and customer satisfaction goals.

You will play a key role in developing sales strategies, managing inventory, improving processes, and creating a positive, high-performance culture.

Key Responsibilities

• Lead, motivate, and develop the sales team to achieve monthly and annual sales targets.
• Manage daily sales operations, including new and pre-owned vehicle sales.
• Coach sales consultants on prospecting, follow-up, customer engagement, negotiation, and closing techniques.
• Monitor sales performance, gross profit, key performance indicators (KPIs), and customer satisfaction metrics.
• Work with the finance and insurance team to support vehicle sales and maximize dealership profitability.
• Oversee sales opportunities, trade-in evaluations, deal structuring, and inventory merchandising.
• Ensure effective use of the dealership management system and customer relationship management (CRM) tools.
• Develop and implement strategies to generate leads, increase showroom traffic, and improve conversion rates.
• Maintain strong relationships with customers and resolve escalated concerns professionally.
• Collaborate with the General Manager and other department leaders to achieve dealership objectives.
• Ensure compliance with dealership policies, manufacturer standards, and applicable consumer protection regulations.

Qualifications and Experience

• Previous experience in automotive sales, with sales management or leadership experience strongly preferred.
• A proven ability to meet sales targets and improve department performance.
• Strong leadership, coaching, communication, and negotiation skills.
• Solid understanding of automotive sales processes, vehicle appraisals, trade‑ins, and deal profitability.
• Experience with CRM systems, dealership management software, and sales reporting.
• A customer-focused mindset with a commitment to professional and ethical sales practices.
• Strong organizational skills and the ability to manage competing priorities.
• A valid driver's licence and an acceptable driving record.

Why Work for Bruce Honda:

• Supportive Team Culture: We pride ourselves on fostering a collaborative, supportive team environment.
• Career Growth Opportunities: We invest in your professional development for long-term success.
• Competitive Compensation and Benefits: We understand the value of your skills and hard work! That's why we offer a competitive compensation package and a comprehensive benefits program.
• Work-Life Balance: We understand the value of maintaining a healthy work-life balance!

We thank all applicants for their interest; however, only qualified candidates will be contacted for interviews.

We will accommodate the needs of qualified applicants on request, under the Human Rights Code in all parts of the hiring process.