General Sales Manager

Bruce Automotive Group; New Minas; Presencial; CAD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base Salary + Bonuses

Benefits package

Demo allowance

Descripción de la vacante

Bruce Hyundai in New Minas, Nova Scotia, is seeking a dynamic General Sales Manager to lead our sales and financial services teams on a fast-paced showroom floor. You will direct daily sales operations, optimize inventory turnover, and drive profitability across sales and F&I.

The role requires 3+ years of leadership in a high-volume dealership, strong F&I knowledge, and a proven ability to coach a team while maintaining premier customer experience.

Formación

• Minimum 3+ years of successful experience as a Sales Manager, F&I Manager, or GSM in a high-volume franchise dealership.
• Strong understanding of F&I and subprime deal structuring and lender relationships.
• Proven ability to lead, coach, and mentor a diverse showroom and finance team.
• Excellent communication, customer experience focus, and performance-driven mindset.

Responsabilidades

• Direct daily sales operations on the showroom floor and drive profitability across sales and F&I.
• Lead inventory turnover optimization and pricing strategy with senior management.
• Mentor 12-person team: 8 Sales Consultants, 3 Financial Services Managers, 1 Credit Specialist.
• Set and monitor daily, weekly, and monthly sales targets; conduct regular reviews and training.
• Maintain strong CSI scores and resolve customer concerns across departments.
• Partner with senior management on operational improvements and dealership growth.

Conocimientos

Automotive leadership

F&I knowledge

CRM expertise

Team coaching

High energy

Herramientas

CRM systems

Inventory management software

Digital retail tools

Descripción del empleo

About Us

At Bruce Hyundai, we do things differently—and the industry has taken notice. We are proud to have been named one of Canada’s Best Dealerships to Work For 8 years in a row. Our success is built on an exceptional team culture, high morale, transparency, and a relentless focus on customer satisfaction. Located in the heart of the Annapolis Valley, we offer a fast-paced, high-energy environment where top talent thrives, grows, and gets rewarded.

We are currently seeking a dynamic, results-driven General Sales Manager to lead our sales and financial services teams to new heights.

General Sales Manager | Bruce Hyundai

New Minas, Nova Scotia | Full-Time, On-Site

About Us

At Bruce Hyundai, we do things differently—and the industry has taken notice. We are proud to have been named one of Canada’s Best Dealerships to Work For 8 years in a row. Our success is built on an exceptional team culture, high morale, transparency, and a relentless focus on customer satisfaction. Located in the heart of the Annapolis Valley, we offer a fast-paced, high-energy environment where top talent thrives, grows, and gets rewarded.

We are currently seeking a dynamic, results-driven General Sales Manager to lead our sales and financial services teams to new heights.

The Role

As the General Sales Manager, you will serve as the engine of our showroom floor. You will direct daily sales operations, optimize inventory turnover, drive profitability across sales and F&I, and maintain our reputation for outstanding customer experience.

You will directly lead and mentor a high-performing team consisting of:

• 8 Sales Consultants
• 3 Financial Services Managers
• 1 Credit Specialist

Key Responsibilities

• Team Leadership & Culture: Lead, coach, and motivate a team of 12 sales and finance professionals on a fast-paced, dynamic showroom floor. Maintain our award-winning dealership culture and foster high team morale.
• Sales Floor Management: Desk deals, manage floor traffic, close sales, and ensure active follow-up on all leads using our CRM.
• Financial & F&I Performance: Work directly with the 3 Financial Services Managers and Credit Specialist to maximize F&I penetration, product presentation and lender relationships
• Inventory & Dealership Operations: Partner with senior management to manage inventory mix, pricing, trade-in valuations, and wholesale operations.
• Performance & Accountability: Establish daily, weekly, and monthly sales targets for the team; conduct regular 1-on-1 performance reviews and ongoing training.
• Customer Experience: Actively resolve customer concerns, jump into sales interactions to assist, and maintain peak CSI scores across all departments.

What We’re Looking For

• Proven Automotive Leadership: Minimum 3+ years of successful experience as a Sales Manager, F&I Manager, or GSM in a high-volume franchise dealership.
• F&I & Subprime Knowledge: Solid understanding of financial products, prime/subprime deal structuring, and working directly with credit specialists and financial managers.
• High Energy & Presence: Thrives on a busy showroom floor, leads by example, and actively engages with staff and customers throughout the day.
• Coach & Mentor Mindset: Passionate about developing salespeople, building confidence, and driving team success over individual ego.
• Tech & CRM Savvy: Strong command of modern automotive CRM systems, inventory management software, and digital retail tools.
  

What We Offer

• Highly competitive compensation package (Base Salary + Volume & Profitability Bonuses)
• Comprehensive health, dental, and medical benefits package
• Company demo allowance program
• Continuous professional development and growth opportunities within the Bruce Auto Group
• An award-winning workplace culture with team events, strong community involvement, and high job satisfaction