Sales Manager

Steele Auto Group; Halifax; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay

Performance incentives

Benefits

Training

Group career mobility

Job summary

Colonial Honda in Halifax, NS is seeking an experienced Sales Manager to lead the sales team and elevate the Honda experience. You will work closely with the General Manager and leadership to drive dealership objectives, coach staff, and deliver exceptional customer service from showroom to road.

Candidates should have a proven track record in automotive sales and leadership, strong people development skills, and a customer-first mindset.

Qualifications

• Previous automotive sales experience is required.
• Experience in sales leadership or supervisory roles is an asset.
• Strong understanding of automotive sales processes, customer experience, and dealership operations.
• Genuine interest in coaching and developing people.
• Strong communication, relationship-building, and problem-solving skills; customer-first mindset.

Responsibilities

• Lead, coach, and support the Sales team to build confidence and success.
• Collaborate with General Manager and leadership to meet dealership sales objectives.
• Create a positive, accountable, customer-focused Sales environment.
• Coach staff through the customer journey from initial contact to delivery and follow-up.
• Monitor performance, identify opportunities, and help the team achieve goals.
• Support recruitment, onboarding, training, and ongoing development of Sales team members.
• Build strong relationships with customers and address concerns professionally.
• Collaborate with other departments to ensure a seamless customer experience.
• Represent Honda and Colonial Honda with enthusiasm and integrity.
• Continue developing leadership skills and help others grow.

Skills

Sales leadership

Automotive sales

Job description

Description

Help Lead the Team That Drives the Honda Experience.

Some dealerships maintain momentum. Others create it. At Colonial Honda , we have built a reputation for exceptional customer experiences, strong leadership, and a team-first culture that continues to grow and evolve. Honda is a brand known for thoughtful engineering, innovation, and reliability, and delivering that experience starts with a team that knows how to build trust, create genuine connections, and help customers feel confident in their decisions.

We are looking for an experienced automotive professional who is ready to take the next step in their leadership journey and make a meaningful impact as our Sales Manager .

This is an opportunity to join one of Atlantic Canada's respected Honda dealerships, work alongside Jonathan Bonang , an automotive leader with more than 30 years of industry experience, and help shape the future of a dealership built for continued success. You will work closely with Jonathan and the dealership leadership team to support the Sales department, develop your people, and create an exceptional customer experience from the showroom to the road.

This role is ideal for someone who has built a strong foundation in automotive sales and is ready to take on greater responsibility. You will be a hands-on leader who understands the automotive sales environment, knows what it takes to build a successful team, and is excited to continue developing your own leadership skills while helping others grow.

"Success in this business isn't about one person, it's about building a team that believes in each other, serves customers the right way, and never stops improving. That's the culture we've built at Colonial Honda, and we're excited to find our next Sales Manager." - Jonathan Bonang, Colonial Honda

What you will be doing:

• Lead, coach, and support the Sales team, helping individuals build confidence, capability, and success.
• Work alongside the General Manager and the Management Team to achieve dealership sales objectives and support overall business performance.
• Create a positive, accountable, and customer-focused Sales environment.
• Coach sales professionals through the customer journey, from initial contact through to delivery and follow-up.
• Monitor sales performance, identify opportunities, and help the team consistently achieve its goals.
• Support recruitment, onboarding, training, and ongoing development of Sales team members.
• Build strong relationships with customers and ensure concerns are addressed with professionalism and care.
• Work collaboratively with other dealership departments to create a seamless customer experience.
• Represent the Honda brand and Colonial Honda with professionalism, enthusiasm, and integrity.
• Continue developing your own leadership skills while helping others grow around you.

What you bring to the role:

• Previous automotive sales experience is required.
• Experience in a Sales leadership or supervisory capacity is an asset, but we are also interested in high-performing automotive professionals ready for their next leadership opportunity.
• A strong understanding of automotive sales processes, customer experience, and dealership operations.
• A genuine interest in coaching and developing people.
• Strong communication, relationship-building, and problem-solving skills.A customer-first approach and the ability to build trust quickly.
• Comfortable working with sales performance metrics and using them to identify opportunities.
• A positive, motivated approach and the ability to lead by example.
• A willingness to learn, grow, and take on greater responsibility.

Why Colonial Honda?

This is an opportunity to grow your leadership career within a well-established automotive organization while representing one of the industry's most recognized brands.

As part of Steele Auto Group, you will have access to competitive compensation, performance incentives, comprehensive benefits, ongoing training, employee perks, and opportunities to continue building your career across the Group.

Location: Colonial Honda, Halifax, NS Hours: Full-time, dealership hours Wage: Commensurate with knowledge, skills, and experience.

If you are an automotive sales professional who is ready to take the next step, enjoys developing people, and wants the opportunity to grow as a leader while helping a great team succeed, we would love to hear from you.