Sales Manager

Steele Auto Group; New Minas; On-site; CAD 70,000 - 110,000; Full time

Job summary

Steele Auto Group is seeking a Sales Manager to lead and develop a high-performing team of Sales Representatives. You will coach on-floor activities, drive new vehicle sales, and ensure an outstanding customer experience across the sales journey.

The role requires hands-on leadership, strong communication, and the ability to balance coaching with results in a fast-paced dealership environment. Join Atlantic Canada's largest automotive group for growth and incentives.

Qualifications

• Hands-on automotive leadership experience in a high-volume dealership environment.
• Proven ability to coach, motivate and develop sales teams.
• Strong understanding of new vehicle sales operations and performance management.
• Excellent communication, relationship-building and leadership skills.
• Hands-on leadership style with a passion for mentoring people.
• Strong organizational skills to thrive in a fast-paced setting.
• Customer-first mindset with commitment to operational excellence.

Responsibilities

• Lead, coach, and develop a team of Sales Representatives to achieve individual and team goals.
• Maintain a strong presence on the sales floor with real-time coaching and leadership.
• Foster accountability, collaboration and continuous improvement.
• Drive new vehicle sales while ensuring an exceptional customer experience throughout the buying journey.
• Partner with the General Manager, Finance team and leadership to meet business objectives.
• Monitor sales activities, performance metrics and market opportunities to maximize results.
• Support inventory management, merchandising strategies and manufacturer programs.
• Assist with recruiting, onboarding and developing future sales leaders.
• Champion customer satisfaction and uphold the Steele Valley Chevrolet standard.

Skills

Automotive leadership

Coaching & development

New vehicle sales

Communication skills

People leadership

Organizational skills

Customer focus

Job description

Description

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

We are looking for a Sales Manager who thrives on coaching, enjoys being present and engaged with their team, and is motivated by helping others succeed. As a key member of the leadership team, you will drive performance, support the growth of your people, and play an important role in the continued success of the flagship dealership.

What You'll Do:

• Lead, coach, and develop a team of Sales Representatives, helping them achieve both individual and team goals


• Maintain a strong presence on the sales floor, providing real-time coaching, support, and leadership


• Foster a culture of accountability, collaboration, and continuous improvement


• Drive new vehicle sales performance while ensuring an exceptional customer experience at every stage of the buying journey


• Partner closely with the General Manager, Finance team, and dealership leadership to achieve business objectives


• Monitor sales activities, performance metrics, and market opportunities to maximize results


• Support inventory management, merchandising strategies, and manufacturer programs


• Assist with recruiting, onboarding, and developing future sales leaders


• Champion customer satisfaction and ensure every interaction reflects the Steele Valley Chevrolet standard

What You Bring:

• Automotive sales leadership experience, preferably within a high-volume dealership environment


• A proven ability to coach, motivate, and develop successful sales teams


• Strong understanding of new vehicle sales operations and performance management


• Excellent communication, relationship-building, and leadership skills


• A hands-on leadership style with a genuine passion for mentoring and developing people


• Strong organizational skills and the ability to thrive in a fast-paced environment


• A customer-first mindset and commitment to operational excellence

Why Steele Auto Group?

As part of Steele Auto Group, you'll enjoy a competitive compensation package, performance incentives, comprehensive benefits, retirement savings opportunities, ongoing training, employee perks, and career growth opportunities within Atlantic Canada's largest automotive group.