Automotive Sales Manager

Steele Auto Group; Fredericton; Hybrid; CAD 65,000 - 100,000; Full time

Benefits offered by this job

100% Matched Retirement Savings Plan

Flexible Health & Dental Plans

Mental Health & Wellness Support

Employee Discounts

Work Boot Reimbursement

Access to Steele University

Job summary

Steele Buick GMC in Fredericton, New Brunswick, seeks an Automotive Sales Manager to lead a high-performing New Vehicle Sales Team and shape dealership strategy. You will drive sales, ensure a superior customer experience, and collaborate with Finance and Leadership to maximize profitability.

The role emphasizes coaching, accountability, and a customer-first culture with opportunities for relocation support for out-of-province candidates.

Qualifications

• 3-5+ years of automotive sales experience
• Previous leadership experience in a dealership environment
• Proven success driving sales performance and achieving targets
• Strong understanding of dealership operations and profitability
• Exceptional leadership, communication, and coaching abilities
• Strong business acumen and analytical skills

Responsibilities

• Coach, mentor, and develop a high-performing New Vehicle Sales Team
• Drive sales performance while maintaining a customer-first culture
• Lead daily sales activities, performance management, and accountability
• Monitor and improve dealership KPIs, conversion metrics, and profitability
• Oversee inventory strategy, merchandising, pricing, and vehicle presentation
• Support digital retailing initiatives and online sales performance
• Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success
• Recruit, develop, and retain top automotive talent
• Foster a positive, engaged, and performance-driven culture

Skills

Leadership

Automotive sales

Coaching

Customer experience

Sales strategy

KPI analysis

Retail operations

Job description

Description

AtSteele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Lead a Winning Team. Drive the Next Chapter.

Steele Buick GMC is looking for an exceptional Automotive Sales Manager to help lead our dealership into its next phase of growth and success.

Fresh off earning the prestigious 2025 GM President's Club Award; an achievement earned by only four GM dealerships across Atlantic Canada; Steele Buick GMC has established itself as one of the region's top-performing dealerships. As we continue to build on that momentum, we are seeking a proven automotive leader who can inspire people, elevate performance, and help shape the future of our sales operation.

This is more than a management role. It is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America's most respected automotive brands.

Compensation will be based on skills, experience, and qualifications.

Why Steele Buick GMC?

Success is never accidental.

Our team has built a culture centered around accountability, collaboration, customer experience, and continuous improvement. We believe great leadership drives great results, and we are looking for someone who shares that mindset.

From the professional-grade capability of GMC trucks and SUVs to Buick's premium comfort and innovation, our product lineup continues to attract loyal customers and new opportunities for growth.

As Automotive Sales Manager, you will play a key role in maximizing that opportunity.

Life in Fredricton

Located in the heart of New Brunswick, Fredericton offers a unique balance between career opportunity and quality of life.

It’s a city where things feel a little more manageable. Commutes are short, the pace is steady.Whether you’re raising a family or just looking for a change of pace, you’ll find:

• A more affordable cost of living compared to larger markets
• A strong sense of community and connection
• Access to outdoor activities year-round
• A growing city with opportunity, without the congestion

If you’re considering a move, we also offer relocation support of up to $7,500 for out-of-province candidates, helping make the transition easier.

What You'll Lead

• Coach, mentor, and develop a high-performing New Vehicle Sales Team
• Drive sales performance while maintaining a customer-first culture
• Lead daily sales activities, performance management, and accountability
• Monitor and improve dealership KPIs, conversion metrics, and profitability
• Oversee inventory strategy, merchandising, pricing, and vehicle presentation
• Support digital retailing initiatives and online sales performance
• Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success
• Recruit, develop, and retain top automotive talent
• Foster a positive, engaged, and performance-driven culture

What We're Looking For

You are a leader who understands that great teams don't happen by accident.

You know how to coach people, create accountability, celebrate wins, and build a culture where employees are motivated to perform at their highest level. You are passionate about customer experience, driven by results, and energized by helping others succeed.

Qualifications

• 3-5+ years of automotive sales experience
• Previous leadership experience in a dealership environment
• Proven success driving sales performance and achieving targets
• Strong understanding of dealership operations and profitability
• Exceptional leadership, communication, and coaching abilities
• Strong business acumen and analytical skills

Preferred Experience

• Previous New Car Manager or Sales Manager experience
• Knowledge of vAuto and inventory management strategies
• Experience with Auto Alert or equity mining platforms
• Understanding of dealership KPIs and performance metrics

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Work Boot Reimbursement – Reimbursement immediately, no waiting required!
• Access to Steele University – you will get engaging, role-specific training; learn anytime, anywhere; track your progress; and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, weensure thatevery candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We arehere to support you in every step of the way.

Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. Accommodation is available throughout the recruitment process; just let us know.

AI Disclosure Statement: At Steele Auto Group, people always come first, even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individual’s experience, skills, and potential. Your application matters, because we value the person behind it.