Sales Development Representative (SDR)

Feroot Security; Toronto; Remote; CAD 50,000 - 65,000; Full time

Job summary

An innovative company is seeking a Sales Development Representative to join their dynamic team. This role focuses on leveraging advanced AI tools to generate and qualify leads through proactive outreach. Ideal candidates are tech-savvy, goal-oriented, and possess strong communication skills. You will collaborate with sales and marketing teams to ensure a seamless lead handoff and drive growth in the cybersecurity industry. If you're passionate about automation and want to make a significant impact, this opportunity is perfect for you.

Qualifications

• Experience in outbound lead generation and achieving sales quotas.
• Strong communication skills and ability to engage prospects effectively.

Responsibilities

• Conduct outreach to identify key contacts and qualify interest.
• Schedule meetings and enhance outbound campaigns for engagement.
• Utilize AI tools for prospecting and optimizing lead generation.

Skills

Outbound Lead Generation

Communication Skills

Sales Process Knowledge

Analytical Skills

Proactive Engagement

Education

Bachelor's degree in Business

Tools

HubSpot

Sales Navigator

OpenAI

Apollo

Clay

Instantly.ai

Job description

Get AI-powered advice on this job and more exclusive features.

Feroot is seeking a Sales Development Representative (SDR) to join our dynamic Go-to-Market (GTM) team. This role focuses on achieving lead generation objectives through proactive outbound email and phone campaigns. You will generate and qualify leads, book meetings, transfer qualified prospects to the sales team via CRM tools, ensuring a smooth transition, and help create, manage, and optimize workflows.

Job Description:

You will leverage your business development skills and cutting-edge AI and Gen-AI tools, such as Instantly.ai, Clay, OpenAI, Sales Navigator, Apollo, HubSpot, and other AI and Gen-AI enrichment platforms, to execute prospecting efforts. These tools enable efficient, targeted outreach and meaningful engagement with high-potential contacts to accelerate lead generation.

The ideal candidate has proven experience in identifying key prospects, executing outbound email, phone and other proactive campaigns, and scheduling initial conversations that lead to qualified opportunities.

Key Responsibilities:

• Conduct initial outreach to identify key contacts and qualify interest.
• Schedule discovery and product demonstration meetings with pre-qualified audiences.
• Execute and enhance outbound campaigns to drive engagement and nurture inbound inquiries.
• Utilize AI tools to identify, enrich, and prioritize high-potential contacts.
• Analyze and document prospect pain points, aligning them with Feroot’s solutions.
• Track and report on key performance metrics, optimizing campaigns for maximum results.
• Collaborate with sales and marketing teams to ensure seamless lead handoff and accelerate growth.

Required Experience/Skills:

We’re looking for a hands-on hunter—a tech-savvy, goal-oriented professional with a passion for automation and a strong understanding of sales processes, who is:

• Effective at outbound lead generation;
• Skilled at achieving goals and quotas;
• Equipped with strong communication skills (phone, writing, listening) and the ability to engage with prospects;
• Proactive, self-motivated, and eager to continuously improve and adapt;
• Capable of analyzing and optimizing sales copy and scripts to increase lead engagement and conversions;
• Knowledgeable about sales processes and organizational structures.

Nice-to-Haves:

• Familiarity with automation tools, especially those related to AI and Gen-AI (e.g., Clay, OpenAI, Sales Navigator, Apollo, HubSpot).
• Prior experience in tech/SaaS, compliance, or cybersecurity sales.

Qualifications:

• Bachelor's degree in Business or a related field or relevant equivalent experience.
• Excellent written and verbal communication skills.
• Energetic self-starter, ability to multi-task, organize, and prioritize work.
• Have the ability to travel to the United States and Europe if required.

Why Join?

Join a fast-growing team at the forefront of sales automation and AI. If you’re driven by results, love working with innovative tools, and want to make an impact in the cybersecurity industry, we encourage you to apply.

Type: Full-Time

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Computer and Network Security

Referrals increase your chances of interviewing at Feroot Security by 2x

Get notified about new Sales Development Representative jobs in Toronto, Ontario, Canada.

Sales Development Representative (SDR) - Canada (Fully Remote)

Business Development Generalist - B2B Sales

Toronto, Ontario, Canada CA$50,000.00-CA$65,000.00 2 weeks ago

Business Development Representative, Mid-Market

Account Manager | Small Medium Business (Hybrid)

Account Manager | Small Medium Business (Hybrid)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.