Sales Development Representative (Canada)

Laiout; Canada; Remote; CAD 45,000 - 75,000; Full time

Job summary

laiout is seeking an SDR to build our pipeline across Canada, focusing on phone-based engagement with high-potential commercial real estate teams in large corporations. You will research target accounts, identify contacts, and reach out via multiple channels, while qualifying leads and booking meetings for the sales team.

The role emphasizes being highly organized, target-driven, and resilient, with SaaS or startup experience a plus.

Qualifications

• 1–3 years of experience in sales, business development, outbound prospecting, or a similar commercial role.
• SaaS or startup experience is a strong plus.
• Strong linguistic ability and willingness to spend a lot of time on calls.
• Excited by outbound sales and reaching out to new people.
• Highly organized, reliable, and consistent in execution.
• Resilient and motivated by targets and feedback.

Responsibilities

• Outbound Prospecting: research target accounts and reach out via email, LinkedIn, calls, and other channels.
• Lead Qualification: assess fit for laiout through online research and interactions.
• Meeting Booking: generate qualified meetings for the sales team.
• CRM Hygiene: use HubSpot to track activities and keep data accurate.
• Metric Driven: meet weekly and monthly activity and meeting targets.
• Collaboration: work with the commercial team across the U.S., Europe, and APAC.

Skills

Outbound prospecting

Lead qualification

Meeting booking

CRM hygiene

Target-driven

Organized

Tools

HubSpot

Job description

laiout is the world's first fully automated floor planning software. Our customers report 90% time savings over legacy tools, and users in 45+ countries generate over 50 million ft² of floor plans every month. We've doubled headcount in the last 12 months, and we're hiring an SDR to build our pipeline across the Americas.

A bit about us

laiout turns floor planning, traditionally a weeks-long, labor-intensive process, into a task done in minutes. Our software generates custom layouts in seconds and delivers data on cost, carbon emissions, and space efficiency. We're a team of architects, physicists, and engineers, headquartered in Oslo but with a global team and backed by industry-leading investors. Most of our clients are top-tier household names, and you'll be helping us win more of them.

What you’ll do

As an SDR, you will help build laiout’s sales pipeline across Canada, with a special focus on phone-based engagement with high-potential commercial real estate teams in large corporations, architecture, and design & build accounts. Here’s what that looks like:

• Outbound Prospecting: Research target accounts, identify the right contacts, and reach out through email, LinkedIn, calls, and other relevant channels. You can get creative.
• Lead Qualification: Understand whether prospects are a strong fit for laiout and qualify them based on online research or interactions with the lead.
• Meeting Booking: Generate qualified meetings and opportunities for the sales team.
• CRM Hygiene: Use HubSpot to track activities, update lead statuses, and keep prospect and account information accurate.
• Metric Driven: Deliver against weekly and monthly activity and meeting targets.
• Collaboration: Work closely with the commercial team across the U.S., Europe, and APAC.
• Learning the Market: Build a strong understanding of commercial real estate, workplace strategy, architecture, and how laiout helps teams move faster.
  

Who you are

We’re looking for someone who is hungry, structured, and excited to grow within B2B SaaS sales:

• 1–3 years of experience in sales, business development, outbound prospecting, or a similar commercial role. SaaS or startup experience is a strong plus.
• Someone who’s strong linguistically and willing to spend a considerable amount calling.
• Excited by outbound sales and comfortable reaching out to new people and exciting them about laiout’s potential
• Highly organized, reliable, and consistent in execution.
• Resilient and motivated by targets, feedback, and continuous improvement.
• Real estate, proptech, workplace, architecture, or design & build experience is a plus, but not required.
• Excited about the intersection of technology, design, and commercial real estate.
  

What’s in it for you?

At laiout, you’ll join a fast-growing AI software company and learn modern B2B SaaS sales from the ground up. Here’s what we offer:

• Flexible working setup with a remote-first team and regular collaboration across the company.
• The chance to work closely with our commercial team, giving you direct coaching, collaboration, and exposure to the full sales cycle.
• Compensation based on a mix between base salary and meetings booked performance metrics
• A high-impact role where your work directly contributes to laiout’s growth and potential for further growth within the company based on success.
• The chance to join early and grow with a company disrupting one of the world’s largest industries.
  

Ready to help build laiout’s pipeline and redefine how commercial real estate teams plan space?

Process

• 1st Interview
• 2nd Interview
• Potential 3rd Interview with an additional team member / advisor
• Reference checks