Business Development Representative

techNL (Canada); San Juan de Terranova; On-site; CAD 45,000 - 65,000; Full time

Job summary

SiftMed is seeking a motivated BDR to drive outbound pipeline and convert inbound leads in the medical records space. You will target med-legal and insurance prospects, book qualified meetings, and collaborate with Account Executives to move deals forward.

The role emphasizes AI-assisted research, personalized outreach, and fast follow-up in a fast-growing, inclusive environment based in St. John's, Newfoundland and Labrador. New grads and career switchers welcome.

Qualifications

• 0-3 years of experience in sales or related roles.
• Competitive drive and resilience with targets.
• Coachability and curiosity with quick learning.
• Strong communication and executive presence with senior decision-makers.
• Team-first mindset and willingness to help others improve.
• AI fluency and ability to leverage AI to improve workflow.

Responsibilities

• Build pipeline and book qualified meetings through outbound calls, email, and LinkedIn.
• Research accounts, prioritize top targets, and write personalized outreach.
• Run cold calls to uncover business needs and secure meetings.
• Qualify meetings and provide context to AEs for handoffs.
• Follow up on no-shows and warm accounts, respond to inbound leads.
• Learn market segments and share objections, intelligence, and messaging.

Job description

Who Are We?

As a group of passionate technology developers, successful entrepreneurs, and industry experts, SiftMed is scaling quickly. We build AI-powered software that organizes, categorizes, and analyzes medical files - helping teams find facts in medical data that can change lives.

Pipeline is the lifeline of our business, and this role sits at the very front of it. As a BDR, you'll find the med-legal and insurance organizations that are drowning in medical records, get them on the phone, and earn the meeting. You're also often the first person a prospect interacts with at SiftMed, making you an important reflection of our brand. How you show up matters.

This is one of the most direct paths into a sales career at SiftMed. You'll learn our market, our customers, our product, and what it takes to build pipeline from the ground up.

What Do We Offer?

We work hard, but don't take ourselves too seriously. You'll have real ownership, the opportunity to make a visible impact, and a team that is ambitious, collaborative, and committed to helping each other succeed.

We care deeply about building an inclusive, diverse, and equitable workplace.

Who Are You?

You're competitive - with yourself, your goals, and the standard you hold your work to. You want a target to run at. A number doesn't intimidate you; it fires you up. You enjoy knowing what success looks like and pushing yourself to hit it.

You're also a team player. You want the entire team to win, share what's working, help others improve, and hold yourself and your teammates to a high standard.

You have the confidence and executive presence to speak with senior decision-makers. You're curious, ask thoughtful questions, communicate clearly, and can quickly learn complex clinical and legal workflows.

You're persistent and resilient. You'd rather make the twentieth call of the day than sit in your inbox, and hearing 'no' makes you think about what to change on the next one.

What You Will Be Doing

Build Pipeline & Book Qualified Meetings:

Own an outbound-heavy motion across calls, email, and LinkedIn into named accounts within our ICP.

Research accounts and prioritize ruthlessly - find the ten that matter in a list of three hundred.

Write personalized outreach, test what works, and consistently maintain activity levels.

Run cold calls that uncover real business needs and end with a clear meeting ask.

Qualify meetings carefully and provide AEs with context they can actually use.

Follow up on no-shows, reschedules, and warm-but-not-yet accounts.

Work Inbound & Marketing-Sourced Leads:

Respond quickly to inbound and marketing-sourced leads and qualify them with the same rigour as outbound.

Turn conference, webinar, and association leads into conversations and meetings.

Close the loop with Marketing on what's converting.

Learn the Market & Make the Team Better:

Build working knowledge of our segments and how they think about medical record review.

Bring back objections, competitive intelligence, and messaging that lands.

Share what's working and keep Salesforce clean and current.

AI Fluency + Application:

AI is at the core of what we build, and we expect you to use it too.

Use AI for research, list building, personalization, call preparation, and follow-up.

Use AI to move faster without sounding like a bot. Generic AI-written outreach is worse than no outreach.

Experiment with new AI-enabled prospecting tools and share what works.

What We’re Looking For:

0-3 years of experience. New grads, career switchers, and current BDRs are welcome.

Comfort with high-volume outbound and measurable targets.

Competitive drive and resilience - you enjoy working toward a number and don't let rejection slow you down.

Coachability and curiosity - you take feedback, learn quickly, and figure things out.

Strong communication and executive presence - you're confident speaking with senior decision-makers.

Team-first mindset - you want to win as a team and actively help those around you improve.

AI fluency - you've demonstrated that you use AI to improve your workflow.

It Would Be Great If You Have Experience In:

• BDR or SDR experience carrying an outbound meeting or pipeline quota.
• Previous sales experience, or customer-facing work in support, service, hospitality, retail, or a similar environment.
• Insurance, healthcare, legal, or other regulated industries.
• Salesforce and outbound tools such as Apollo, Nooks, Outreach, or Salesloft.
• Prospecting into US and Canadian markets.
• Early-stage or high-growth startup environments.

What Success Looks Like:

First 90 Days

Phone-ready within two weeks: You know the talk track, ICP, and product well enough to run live calls.

Days 15-45: Your outbound motion is running, with your first qualified meetings booked and attended.

Days 45-90: You're consistently creating meetings and sales-accepted pipeline at full productivity.

First 6 Months

You're consistently hitting or beating your qualified meeting and pipeline targets.

AEs trust the meetings you book because your qualification and handoffs are strong.

You're a credible source of market intelligence on objections, competitors, and messaging.

You're contributing to a high-performing team and building a strong foundation for the next step in your sales career.

Compensation & Benefits:

This role offers competitive compensation and benefits, with the opportunity to work from our office in beautiful downtown St. John's, Newfoundland and Labrador.

You'll join a fast-growing company where you can take meaningful ownership, develop your sales career, and see the direct impact of your work on the growth of the business.