Sales Development Representative

Roofr; Canada; Remote; CAD 60,000 - 65,000; Full time

Benefits offered by this job

1st week PTO (US & Canada)

Friday off per month

Annual company retreat

Home office stipend

Internet and phone allowance

Remote first culture

Job summary

Roofr is seeking an experienced Inbound SDR to drive sales for our bilingual (Spanish/English) customer base. You will manage inbound inquiries, qualify opportunities, and collaborate with Account Executives to ensure a white-glove sales process.

You’ll operate in a fast-paced startup environment, contributing to process improvements while meeting quotas and maintaining CRM hygiene. Compensation includes base CAD and commissions, with benefits described for US and Canada.

Qualifications

• 2+ years of experience in a related role.
• Able to work a PST schedule (UTC-8) in US/Canada time zones.
• Strong communication skills on phone and email.
• Comfortable handling objections and closing meetings.
• Familiarity with sales tools: Hubspot, Aircall, Intercom.

Responsibilities

• Learn about Roofr and our value proposition.
• Execute a high volume of daily activities (calls, emails, social selling).
• Qualify inbound leads and establish rapport.
• Collaborate with Account Executives to hand off opportunities.
• Document use cases, purchase timeframes, and next steps.
• Meet monthly, quarterly and annual quotas.
• Maintain data hygiene and forecast pipeline.
• Help define and improve sales processes.

Skills

Inbound SDR

CRM proficiency

Hubspot

Phone communication

Sales prospecting

Tools

Hubspot

Aircall

Intercom

Job description

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

A quick note: some of our emails may be filtered into your spam/junk folder. Please check there regularly for any communications from us, including interview scheduling, next steps, and updates on your application. If you find one of our emails in spam, please mark it as “Not Spam” to help ensure future messages reach your inbox.

Roofr is looking for an experienced Inbound SDR with a background in driving sales and developing new business opportunities. You will lead all inbound sales inquiries and help define and improve sales processes to provide a white-glove experience for our Spanish and English-speaking customers.

What You'll Get to Do:

• Learn about Roofr, our industry and competitors, and our value proposition
• Execute on a high number of daily activities (Calls, emails, social selling, etc.)
• Connect with and qualify inbound leads
• Build and establish rapport with multiple levels of buyers
• Understand the prospects needs and effectively communicate how Roofr will help
• Partner with Account Executives and collaborate on how to hand off qualified sales opportunities
• Document various details including use cases, purchase timeframes, and next steps
• Meet monthly, quarterly and annual quotas
• Manage customer expectations and contribute to a high level of customer satisfaction
• Provide detailed and accurate pipeline forecasting and maintain data hygiene
• As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease

What You'll Bring to the Role:

• 2+ years of experience in a related role
• Able to work a PST schedule (ideally located in Pacific, Mountain, Central time zones)
• Self-starter, highly detail-oriented, quick learner, able to think on your feet
• Strong interpersonal skills and a creative problem-solving approach
• Ability to take feedback, make adjustments, and handle objections
• Comfortable on the phone, strong email writing skills and happy to handle objections
• Uncover potential opportunities by having conversations and setting meetings with prospective buyers
• Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents
• Roofing and/or construction experience is a plus

Who You Are:

• Growth Mindset: Eager to develop foundational sales skills, build product and industry knowledge, and take advantage of opportunities to grow and upskill within the organization.
• Coachability: Open to feedback, receptive to coaching, and motivated to continuously improve. Able to take direction, apply feedback, and turn it into meaningful changes in performance.
• Strong Organizational Skills: Able to manage daily activities, prioritize tasks, and consistently follow through on commitments.
• CRM Hygiene & Accountability: Maintains accurate, up-to-date CRM records, documents prospect interactions, tracks follow-ups, and ensures pipeline activity is recorded consistently.
• Proactive & Self-Motivated: Takes ownership of their work, demonstrates initiative, and stays motivated to meet activity and performance goals.
• Communication & Relationship Building: Confident communicating with prospects, building rapport, asking thoughtful questions, and creating positive first impressions.
• Resilience & Adaptability: Comfortable working in a fast-paced environment, navigating rejection, learning from challenges, and adjusting their approach as needed.

Compensation Range: $60,000,00 - $65,000.00 + commission CAD

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

What we offer (US + Canada)

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• Generous Parental Leave policy
• We host an annual company retreat with great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain:roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

If you receive any suspicious messages or have questions, reach out to us at [e-mail] .

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.