Sales Development Representative - CAN Toronto, ON

Constant Contact, Inc.; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm in Toronto is searching for a Sales Development Representative to engage with prospects and generate leads. This role involves cold outreach, lead qualification, and the opportunity for career growth in sales. Ideal candidates are self-starters with excellent communication and organizational skills, ready to help businesses succeed with digital marketing tools.

Benefits

Generous paid time off

Competitive benefits package

Career growth opportunities

Qualifications

• 1-2 years of SDR/BDR or relevant outbound sales experience.
• Proven ability to generate and qualify leads through cold outreach.
• Strong communication and interpersonal skills.

Responsibilities

• Respond to inbound inquiries and marketing-qualified leads.
• Qualify leads based on business needs and buying signals.
• Make at least 75 outbound calls per day.

Skills

Cold outreach

Lead qualification

Salesforce

Communication skills

Organizational skills

Interpersonal skills

Education

Relevant outbound sales experience

Tools

Salesloft

Outreach

Job description

Overview

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities—and we’re just getting started!

As a Sales Development Representative (SDR), you’ll be the first point of contact in our sales cycle, responsible for inbound follow-up or outbound prospecting into partner ecosystems, identifying qualified business opportunities, and fueling the sales pipeline for our Indirect Sales team. You’ll prospect into multi-domain and franchise organizations, engaging decision-makers and influencers across various industries and geographies.

This role is ideal for a self-starter seeking a career in sales who thrives on cold outreach, consistently exceeds activity goals, and brings a blend of hustle, curiosity, and professionalism to every interaction.

What You'll Do

• Effectively and quickly respond to inbound inquiries and marketing-qualified leads (MQLs) via phone, email, and chat.
• Qualify leads based on customer fit, business needs, and buying signals.
• Guide prospects through the early stages of their journey, delivering a positive first impression of Constant Contact.
• Coordinate and schedule meetings with Account Executives (AEs) to advance qualified leads through the sales funnel.
• Maintain a high speed-to-lead response time and actively monitor lead queues and routing.
• Make at least 75 outbound calls per day (while maintaining an omnichannel approach) to target accounts, re-engagement lists, and dormant customers.
• Activate net-new and existing clients by clearly communicating the value of Constant Contact’s platform.
• Overcome objections and build trust with prospects through consultative outreach.
• Identify and qualify upsell and cross-sell opportunities within the existing customer base.
• Reignite underutilized or inactive accounts with relevant messaging and value-driven engagement.

Sales Operations & Continuous Improvement

• Log all activity and maintain accurate, up-to-date prospect data in Salesforce CRM.
• Use sales engagement tools (e.g., Salesloft, Outreach) for efficient outreach and follow-up.
• Work with SDR leadership to refine lead scoring models, routing rules, and playbooks.
• Collaborate cross-functionally with marketing, customer success, and sales to provide feedback and enhance pipeline quality.
• Participate in weekly reviews to assess performance metrics, discuss challenges, and iterate on strategies.

Who You Are

• 1-2 years of SDR / BDR or relevant outbound sales experience in a SaaS or tech-driven environment.
• Proven ability to generate and qualify leads through cold outreach.
• Entrepreneurial mindset—you’re excited to build new playbooks and go after untapped opportunities.
• Looking to kickstart a career in sales.
• Strong communication and interpersonal skills; comfortable engaging with business owners and marketing teams.
• Organized, self-motivated, and goal-oriented with a track record of hitting activity or meeting targets.
• Experience with Salesforce and engagement platforms, such as Salesloft, Outreach, or Groove, is a plus.
• Bonus: Familiarity with small business challenges and the digital marketing landscape.

Why You’ll Love Us

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

26.36 - $29.35 CAD

EEO & Accessibility

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [e-mail].

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies: Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to Constant Contact will be considered property of Constant Contact.

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