Sales Development Representative

STRIVE Recruitment Inc.; Vaughan; On-site; CAD 58,000 - 62,000; Full time

Job summary

STRIVE Recruitment Inc. is seeking a motivated Sales Development Representative to support growth in Woodbridge. You will contact existing and prospective customers, identify needs, and generate qualified opportunities for the sales team.

The role is office-based, with limited travel, requiring a proactive approach and strong communication skills. You will build relationships, qualify leads, and maintain an organized pipeline while collaborating with multiple departments.

Qualifications

• Previous experience in inside sales, sales development, business development, customer service, account support, outbound calling, or another customer-facing position is preferred.
• Experience within equipment, construction, industrial, contractor, municipal, or B2B environments is asset but not required.
• Excellent verbal and written communication skills.
• Professional and confident telephone manner with the ability to initiate conversations with new/existing customers.
• Strong listening and relationship-building skills to identify customer needs.
• Comfortable making outbound calls, sending emails, and following up with prospects.
• Highly organized with the ability to manage many contacts and opportunities.
• Attention to detail and documenting customer activity accurately.
• Familiarity with construction/industrial equipment terminology.
• CRM/ERP experience is a plus; NetSuite preferred but not required.
• Self-motivated, dependable, and able to work independently within a team.
• Collaborative across multiple salespeople and departments.
• Ontario driver's license is preferred for occasional travel.

Responsibilities

• Conduct consistent outbound customer contact via phone, email, and other approved methods with existing and prospective customers.
• Develop and maintain regular contact to identify equipment, parts, service, rental, and other needs.
• Generate qualified sales opportunities and direct them to the appropriate salesperson or department.
• Ask qualifying questions to understand timing, current equipment, upcoming projects, and purchasing needs.
• Maintain an organized follow-up schedule to ensure opportunities are not lost.
• Re-engage inactive customers and identify new opportunities within the current base.
• Research and develop new prospective accounts within assigned markets or regions.
• Support outreach to municipalities, contractors, and rental customers and other target markets.
• Document customer communications and opportunities in the CRM/ERP system.

Skills

Inside sales

Outbound calling

CRM experience

Customer service

Relationship building

Communication skills

Independent work

Ontario driver's license

Job description

$58,000 - $62,000 base salary + Lead Conversion Bonus

ABOUT US

STRIVE is a specialist recruitment firm offering proactive recruitment solutions in the areas of Accounting & Finance, Corporate Administration, Manufacturing Operations, and Technology. STRIVE supports various clients from small to medium-sized enterprises to Fortune 500 organizations for their permanent, contract, and temporary recruitment needs.

Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.

THE ROLE

Our client is seeking a motivated, organized, and outgoing Sales Development Representative to support the continued growth of their equipment, parts, service, rental, and related business.

This is a primarily office-based sales development and business development role based in Woodbridge. The successful candidate will focus on proactively contacting existing and prospective customers, identifying potential needs and opportunities, maintaining regular customer contact, and generating qualified sales opportunities for the appropriate salesperson or department to follow up on.

The role will involve consistent outbound communication through phone calls, emails, and other approved methods. You will work to create meaningful customer conversations, identify upcoming equipment and service needs, gather relevant information, re-engage inactive customers, research prospective accounts, and maintain an organized pipeline of qualified opportunities.

You will support outreach across a range of customer segments, including contractors, paving companies, construction companies, municipalities, government and public works departments, rental customers, existing equipment customers, and other customer groups identified by management.

This position is ideal for someone who enjoys building relationships, initiating conversations, following up consistently, and developing a career within sales. For a successful candidate who demonstrates strong sales ability, product knowledge, and customer development skills, there may be an opportunity over time to progress into equipment sales, account management, or a territory-based sales position.

ADVANTAGES

$58,000 - $62,000 base salary + Lead Conversion Bonus

Full-time, primarily office-based position

Woodbridge, ON

Limited travel, generally less than 10% of the role

Performance-based bonus opportunities for qualifying leads that result in completed customer sales

Training on equipment lines, products, customers, and markets

Support and mentorship from experienced equipment sales, service, parts, and management teams

Exposure to contractors, municipalities, construction companies, paving companies, rental customers, and other equipment-related businesses

Opportunity to develop a long-term career within the construction and heavy equipment industry

Potential advancement into equipment sales, account management, or territory sales

Company-provided tools and support required to perform the role

RESPONSIBILITIES

Conduct consistent outbound customer contact through telephone, email, and other approved methods with both existing and prospective customers.

Develop and maintain regular contact with customers to identify current and upcoming equipment, parts, service, rental, and other business needs.

Generate qualified sales opportunities and direct them to the appropriate salesperson, territory representative, or department for follow-up.

Ask appropriate qualifying questions to understand customer requirements, timing, existing equipment, upcoming projects, and potential purchasing needs.

Maintain an organized schedule of customer follow-ups to ensure prospective opportunities are not lost or overlooked.

Re-engage existing and inactive customers and identify new business opportunities within the company's current customer base.

Research and develop new prospective customer accounts within assigned markets, customer groups, or geographic areas.

Support outreach to municipalities, public works departments, government customers, contractors, construction companies, paving companies, rental customers, and other target markets.

Maintain awareness of relevant tenders, projects, contractor activity, purchasing activity, and other market information that may create opportunities for the business.

Accurately record customer communications, notes, leads, follow-up dates, and opportunities within NetSuite or other company systems.

Create and update opportunities within NetSuite and ensure sufficient information is available for the appropriate salesperson or department to take the next step.

Work closely with the Sales Manager and sales team to determine customer priorities, target markets, calling campaigns, and follow-up strategies.

Provide qualified referrals and opportunities to Equipment Sales, Parts, Service, Rentals, and other departments as appropriate.

Assist with sales campaigns, customer lists, market research, customer follow-up initiatives, and other business development activities.

Maintain consistent company and brand visibility with customers, including those who may not have an immediate purchasing requirement.

Participate in product training to develop sufficient knowledge of the company's equipment and related offerings.

Attend occasional trade shows, customer meetings, training sessions, customer visits, or equipment demonstrations as required.

Support additional sales development initiatives and projects as business needs evolve.

REQUIREMENTS

Previous experience in inside sales, sales development, business development, customer service, account support, outbound calling, or another customer-facing position is preferred.

Experience within equipment, construction, industrial, contractor, municipal, or B2B environments is considered an asset but is not required.

Excellent verbal and written communication skills.

Professional and confident telephone manner with the ability to comfortably initiate conversations with both new and existing customers.

Strong listening and relationship-building skills with the ability to identify potential customer needs through conversation.

Comfortable making a consistent volume of outbound calls, sending emails, and following up with prospective and existing customers.

Highly organized and disciplined with the ability to manage a large number of contacts, follow-ups, customer records, and sales opportunities.

Strong attention to detail and commitment to accurately documenting customer activity and opportunity information.

Comfortable learning basic technical information related to construction, paving, and other equipment products.

Experience using a CRM or ERP system is considered an asset.

NetSuite experience is preferred but not required.

Self-motivated, dependable, and able to work independently while contributing to a larger sales team.

Able to collaborate effectively with multiple salespeople and departments.

Valid Ontario driver's license is preferred for occasional business travel.