Sales Coordinator - SRS

S.t.o.p Restaurant Supply Ltd; Kitchener; Hybrid; CAD 42,000 - 45,000; Full time

Benefits offered by this job

Profit Sharing Program

RRSP Plan

Flexible Benefits

Paid Personal Days & Your Birthday Off

Annual Health & Wellness Benefit

Office locations in Burlington, Kitch

Job summary

s.t.o.p. Restaurant Supply Ltd in Canada is seeking a Sales Coordinator for our Kitchener location. You’ll support the Inside Sales team, manage customer accounts, and build lasting relationships with restaurant operators to drive growth.

You will execute outbound calls, prepare quotes, and follow up to improve quote-to-order conversion. We offer profit sharing, RRSP, flexible benefits, paid personal days, and your birthday off, plus health and wellness benefits.

Qualifications

• 2+ years of experience in sales, inside sales, customer service, or sales coordination.
• Strong customer service and relationship-building skills.
• Comfortable making outbound sales calls.
• Strong communication and follow-up skills.
• Highly organized and able to manage multiple opportunities.
• Strong attention to detail.
• Experience with SAP Business One or another ERP/CRM system is an asset.
• Foodservice, restaurant supply, distribution, or wholesale experience is an asset.

Responsibilities

• Support the Inside Sales Representative in managing, developing, and growing assigned customer accounts.
• Proactively identify sales opportunities through customer purchasing history, trends, inactive accounts, and declining sales.
• Increase customer spend through cross-selling, upselling, complementary products, new products, and product category expansion.
• Maintain and follow up on outstanding quotes and sales opportunities to improve quote-to-order conversion.
• Conduct outbound customer calls for promotions, reorders, new products, back-in-stock items, seasonal opportunities, and sales follow-ups.
• Build customer retention by maintaining regular contact, identifying changes in purchasing behaviour, and helping regain lost business.
• Prepare quotes, pricing, product information, availability, alternatives, and customer history to support sales activities.
• Ensure customer requests, sales opportunities, and follow-up activities are completed accurately and in a timely manner.
• Maintain accurate records of customer contacts, quotes, opportunities, conversions, and other sales activities.

Skills

Sales experience

Customer service

Outbound calls

Communication

MS Office / Excel

ERP/CRM familiarity

AI tools familiarity

Foodservice / wholesale experience

Tools

SAP Business One

Job description

Salary Range: $42,000.00 To $45,000.00 Annually

Full-Time | Profit Sharing | RRSP | Birthday Off!

Join the s.t.o.p. Family – Where Passion Meets Foodservice!

At s.t.o.p. Restaurant Supply, we’re not just about selling equipment — we help Chef’s, GM’s and Owners run and grow their business successfully in the most efficient and profitable way. From local gems to hospitality giants, we’re proud to be the trusted go-to for top-quality kitchen equipment and supplies — but it’s our people who make the difference. Our team is driven, collaborative, and always ready to go the extra mile for our customers.

Why You’ll Love Working With Us

• Profit Sharing Program – because your success should be rewarded.
• RRSP Plan – we invest in your future.
• Flexible Benefits – health and wellness that fit your lifestyle.
• Paid Personal Days & Your Birthday Off!
• Annual Health & Wellness Benefit – a little something just for you.
• Offices in Burlington, Kitchener & Sudbury – and growing!

What You’ll Be Doing

As a Sales Coordinator at our Kitchener location, you’ll bring your energy and customer-first mindset to every interaction. From assisting restaurants with product questions and order support to building lasting relationships through exceptional service, you’ll play a vital role in ensuring our customers feel valued, supported, and set up for success — while growing your own career along the way. Here’s what your days might look like:

• Support the Inside Sales Representative in managing, developing, and growing assigned customer accounts.
• Proactively identify sales opportunities through customer purchasing history, trends, inactive accounts, and declining sales.
• Increase customer spend through cross-selling, upselling, complementary products, new products, and product category expansion.
• Maintain and follow up on outstanding quotes and sales opportunities to improve quote-to-order conversion.
• Conduct outbound customer calls for promotions, reorders, new products, back-in-stock items, seasonal opportunities, and sales follow-ups.
• Build customer retention by maintaining regular contact, identifying changes in purchasing behaviour, and helping regain lost business.
• Prepare quotes, pricing, product information, availability, alternatives, and customer history to support sales activities.
• Ensure customer requests, sales opportunities, and follow-up activities are completed accurately and in a timely manner.
• Maintain accurate records of customer contacts, quotes, opportunities, conversions, and other sales activities.
• Work toward established sales KPIs, including sales growth, customer spend, outbound contacts, quote conversion, reactivated customers, retention, and new opportunities generated.
• Perform other duties and responsibilities as assigned to support the Sales team and overall business needs.

Who You Are

You’re a natural people person who thrives in a fast-paced environment. You care about your customers, love learning new things, and have that “go-getter” spark.

We’d love to hear from you if you’re:

• 2+ years of experience in sales, inside sales, customer service, or sales coordination.
• Strong customer service and relationship-building skills.
• Comfortable making outbound sales calls.
• Strong communication and follow-up skills.
• Highly organized and able to manage multiple opportunities.
• Strong attention to detail.
• Comfortable working with sales targets and KPIs.
• Strong Microsoft Office and Excel skills.
• Experience with SAP Business One or another ERP/CRM system is an asset.
• Foodservice, restaurant supply, distribution, or wholesale experience is an asset.
• Proficient in using AI applications and tools to improve productivity, customer engagement, sales research, and opportunity identification.

Ready to Join Us?

We’re proud to be an equal opportunity employer offering competitive wages, great benefits, and an environment that celebrates teamwork and success.