District Sales Representative – Sarnia/Chatham

Jobtailor; Sarnia; On-site; CAD 65,000 - 85,000; Full time

Job summary

Gordon Food Service in Canada is seeking a sales liaison to connect food service customers with the company, manage orders end-to-end, and identify growth opportunities.

You will educate customers on product options, use CRM to manage data and conduct business reviews, and strive to meet KPIs across the full sales cycle.

The role emphasizes strong communication, strategic thinking, and adaptability in a fast-paced food service environment.

Qualifications

• Minimum of three years in sales or business roles, ideally with exposure to food service.
• Strong customer focus with effective verbal communication skills.
• Goal-oriented, organized, adaptable, and open to coaching.

Responsibilities

• Act as the liaison between food service customers and Gordon Food Service.
• Manage orders from placement to delivery and address issues.
• Pursue new customer opportunities and identify growth prospects.
• Provide food service advisory support and product guidance.
• Educate customers on product options, pricing, and availability; provide samples as needed.
• Use CRM tools to manage customer data and conduct business reviews.
• Aim to achieve KPIs for route growth and manage the full sales cycle.
• Stay updated on industry trends, culinary networks, and compliance.

Skills

Sales lifecycle

CRM proficiency

Negotiation skills

Customer relationship mgmt

Strategic thinking

Tools

CRM Tools

Job description

• Act as the primary liaison between food service customers and Gordon Food Service.
• Manage orders from placement to delivery and address issues along the way.
• Pursue new customer opportunities, strengthen current relationships, and identify growth prospects.
• Provide food service advisory support, system design guidance, and GFS value-added solutions.
• Educate customers on product options, pricing, and availability, including providing samples.
• Use CRM tools to manage customer data, oversee receivables, and conduct business reviews.
• Achieve KPIs for route growth, apply negotiation strategies, and manage the full sales cycle.
• Stay updated on industry trends, culinary networks, sales, profitability, and compliance.

Requirements

• Minimum of three years in sales or business roles, ideally with exposure to food service or preparation; or equivalent education, training, and experience.
• Strong customer focus with effective verbal communication skills.
• Strategic, innovative, and inquisitive, with high integrity.
• Goal-oriented, organized, adaptable, and open to coaching.
• Proven ability to meet sales targets, manage time and territory effectively, and adapt to program changes.

Core Competencies

Demonstrates expertise in managing customer relationships and sales cycles within the food service industry, leveraging CRM tools to optimize customer data and achieve key performance indicators. Strong ability to educate clients on product offerings and negotiate effectively to drive growth.

Highest-signal resume keywords

• Sales Cycle Management
• Customer Relationship Management
• Food Service Advisory Support
• KPI Achievement
• Negotiation Strategies

Hard Skills

• Sales Management
• Order Management
• Customer Data Management
• Business Review Conducting
• Sales Target Achievement

Soft Skills

• Effective Verbal Communication
• Customer Focus
• Goal-Oriented
• Organizational Skills
• Adaptability

Industry Keywords

• Food Service
• Culinary Networks
• Sales
• Profitability
• Compliance

Tools & Technologies

• CRM Tools