Sales Coordinator - SRS

s.t.o.p Restaurant Supply; Kitchener; On-site; CAD 42,000 - 64,000; Full time

Benefits offered by this job

Profit Sharing

RRSP Plan

Flexible Benefits

Paid Personal Days & Birthday Off

Annual Health & Wellness Benefit

Multiple offices

Job summary

s.t.o.p. Restaurant Supply is seeking a Sales Coordinator for our Kitchener location. You’ll support an Inside Sales Rep, manage customer accounts, and drive growth with a customer-first mindset.

You’ll identify opportunities, cross-sell, and upsell while maintaining quotes, pricing, and product information. Strong communication and Excel skills are essential to meet sales KPIs and build lasting partnerships.

Qualifications

• 2+ years in sales, inside sales, customer service, or sales coordination.
• Strong customer service and relationship-building skills.
• Comfortable making outbound sales calls.
• Highly organized with attention to detail and KPIs.
• Proficient in Microsoft Office and Excel.

Responsibilities

• Support the Inside Sales Representative in managing, developing, and growing assigned customer accounts.
• Proactively identify sales opportunities through customer purchasing history, trends, inactive accounts, and declining sales.
• Increase customer spend through cross-selling, upselling, complementary products, new products, and product category expansion.
• Maintain and follow up on outstanding quotes and sales opportunities to improve quote-to-order conversion.
• Conduct outbound customer calls for promotions, reorders, new products, back-in-stock items, seasonal opportunities, and sales follow-ups.
• Build customer retention by maintaining regular contact, identifying changes in purchasing behaviour, and helping regain lost business.
• Prepare quotes, pricing, product information, availability, alternatives, and customer history to support sales activities.
• Ensure customer requests, sales opportunities, and follow-up activities are completed accurately and in a timely manner.
• Maintain accurate records of customer contacts, quotes, opportunities, conversions, and other sales activities.
• Work toward established sales KPIs, including sales growth, customer spend, outbound contacts, quote conversion, reactivated customers, retention, and new opportunities generated.
• Perform other duties and responsibilities as assigned to support the Sales team and overall business needs.

Skills

Customer service

Outbound calls

Relationship building

CRM usage

Excel

Communication

Tools

SAP Business One

ERP/CRM system

Job description

Full-Time | Profit Sharing | RRSP | Birthday Off!

Join the s.t.o.p. Family – Where Passion Meets Foodservice!

At s.t.o.p. Restaurant Supply, we're not just about selling equipment — we help Chef's, GM's and Owners run and grow their business successfully in the most efficient and profitable way. From local gems to hospitality giants, we're proud to be the trusted go-to for top-quality kitchen equipment and supplies — but it's our people who make the difference. Our team is driven, collaborative, and always ready to go the extra mile for our customers.

Why You'll Love Working With Us

• Profit Sharing Program – because your success should be rewarded.
• RRSP Plan – we invest in your future.
• Flexible Benefits – health and wellness that fit your lifestyle.
• Paid Personal Days & Your Birthday Off!
• Annual Health & Wellness Benefit – a little something just for you.
• Offices in Burlington, Kitchener & Sudbury – and growing!

What You'll Be Doing

As a Sales Coordinator at our Kitchener location, you'll bring your energy and customer-first mindset to every interaction. From assisting restaurants with product questions and order support to building lasting relationships through exceptional service, you'll play a vital role in ensuring our customers feel valued, supported, and set up for success — while growing your own career along the way. Here's what your days might look like:

• Support the Inside Sales Representative in managing, developing, and growing assigned customer accounts.
• Proactively identify sales opportunities through customer purchasing history, trends, inactive accounts, and declining sales.
• Increase customer spend through cross-selling, upselling, complementary products, new products, and product category expansion.
• Maintain and follow up on outstanding quotes and sales opportunities to improve quote-to-order conversion.
• Conduct outbound customer calls for promotions, reorders, new products, back-in-stock items, seasonal opportunities, and sales follow-ups.
• Build customer retention by maintaining regular contact, identifying changes in purchasing behaviour, and helping regain lost business.
• Prepare quotes, pricing, product information, availability, alternatives, and customer history to support sales activities.
• Ensure customer requests, sales opportunities, and follow-up activities are completed accurately and in a timely manner.
• Maintain accurate records of customer contacts, quotes, opportunities, conversions, and other sales activities.
• Work toward established sales KPIs, including sales growth, customer spend, outbound contacts, quote conversion, reactivated customers, retention, and new opportunities generated.
• Perform other duties and responsibilities as assigned to support the Sales team and overall business needs.

Who You Are

You're a natural people person who thrives in a fast-paced environment. You care about your customers, love learning new things, and have that "go-getter" spark.

We’d love to hear from you if you’re:

• 2+ years of experience in sales, inside sales, customer service, or sales coordination.
• Strong customer service and relationship-building skills.
• Comfortable making outbound sales calls.
• Strong communication and follow-up skills.
• Highly organized and able to manage multiple opportunities.
• Strong attention to detail.
• Comfortable working with sales targets and KPIs.
• Strong Microsoft Office and Excel skills.
• Experience with SAP Business One or another ERP/CRM system is an asset.
• Foodservice, restaurant supply, distribution, or wholesale experience is an asset.
• Proficient in using AI applications and tools to improve productivity, customer engagement, sales research, and opportunity identification.

Ready to Join Us?

If you're looking for a place where your passion for people and foodservice can shine — and where your ideas are valued — come grow with us at s.t.o.p. Restaurant Supply!

We're proud to be an equal opportunity employer offering competitive wages, great benefits, and an environment that celebrates teamwork and success.