Sales Coordinator

Cropac Equipment Inc; Oakville; On-site; CAD 40,000 - 50,000; Full time

Job summary

Cropac Equipment Inc. in Oakville is seeking a bright and organized Sales Coordinator to support our sales and rental operations. You will work closely with the sales team to maintain inventory, process quotes, and coordinate equipment movements across Canada.

This entry-level role requires at least one year in sales support or customer service; training is provided. Strong communication, attention to detail, and proficiency with Microsoft Office and Salesforce are preferred.

Qualifications

• At least one year of experience in sales, sales support, administration, customer service, or a related role.
• A college or university education is an asset, but equivalent experience will also be considered.
• A bright, friendly, and professional personality.
• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Comfort managing several priorities in a busy environment.
• Confidence speaking with customers by telephone, email, and in person.
• A willingness to make outbound prospecting and follow-up calls.
• Strong proficiency with Microsoft Office, particularly Excel, Word, Outlook, and PowerPoint.
• Experience using Salesforce or another CRM is an asset, but training can be provided.
• A proactive attitude and willingness to learn about cranes, trucks, and specialized equipment.
• Strong integrity, reliability, and accountability.
• A collaborative approach and the ability to work well with different departments.
• Ability to work on-site at our Oakville location and maintain a reliable daily commute.

Responsibilities

• Maintain equipment lists, inventory records, and Salesforce data.
• Organize digital files for each equipment unit, including quotes, cost sheets, drawings, specifications, weights, and photos.
• Prepare purchase orders for manufacturers.
• Update customer profiles and contact information.
• Provide administrative support to Senior Sales Representatives.
• Assist walk-in customers and respond to incoming sales inquiries.
• Coordinate equipment and truck allocations with internal teams and manufacturers.
• Assist with vehicle ownership documents, licensing, and plating.
• Support trade-in evaluations, equipment pricing, truck specifications, and ordering.
• Work with Sales, Service, and Parts to coordinate priorities and equipment movement.
• Inspect incoming equipment for damage and verify that it matches the ordered configuration.
• Review returned rental equipment to confirm its condition and ensure all items have been returned.
• Contact prospective customers using leads provided by the company.
• Qualify sales opportunities and connect interested prospects with Account Managers.
• Help maintain and expand the company’s prospect database.
• Coordinate product demonstrations and customer training.
• Follow up with existing customers regarding products, pricing, and additional equipment needs.
• Assist with proposals, RFP responses, trade shows, exhibits, and other marketing activities.
• Help investigate customer service concerns and coordinate solutions.

Skills

Sales support

Customer communication

Organizational skills

Microsoft Office

CRM experience

Prospecting

Team collaboration

On-site readiness

Problem solving

Attention to detail

Education

College/university education asset

Tools

Salesforce

Excel

PowerPoint

Job description

Cropac is looking for a bright, friendly, and highly organized Sales Coordinator to support our sales and rental operations. Based in Oakville, you will work closely with our sales team while helping coordinate equipment inventory across our four Canadian branches.

This is an entry-level opportunity for someone with at least one year of relevant experience who is eager to learn and grow. Industry experience is not required—we will provide training to the right person.

We believe skills can be developed, so personality and attitude will be significant factors in our hiring decision. We are looking for someone who is positive, dependable, easy to work with, and comfortable communicating with customers and colleagues.

What You’ll Do

• Maintain equipment lists, inventory records, and Salesforce data.
• Organize digital files for each equipment unit, including quotes, cost sheets, drawings, specifications, weights, and photos.
• Prepare purchase orders for manufacturers.
• Update customer profiles and contact information.
• Provide administrative support to Senior Sales Representatives.
• Assist walk-in customers and respond to incoming sales inquiries.
• Coordinate equipment and truck allocations with internal teams and manufacturers.
• Assist with vehicle ownership documents, licensing, and plating.
• Support trade-in evaluations, equipment pricing, truck specifications, and ordering.
• Work with Sales, Service, and Parts to coordinate priorities and equipment movement.
• Inspect incoming equipment for damage and verify that it matches the ordered configuration.
• Review returned rental equipment to confirm its condition and ensure all items have been returned.
• Contact prospective customers using leads provided by the company.
• Qualify sales opportunities and connect interested prospects with Account Managers.
• Help maintain and expand the company’s prospect database.
• Coordinate product demonstrations and customer training.
• Follow up with existing customers regarding products, pricing, and additional equipment needs.
• Assist with proposals, RFP responses, trade shows, exhibits, and other marketing activities.
• Help investigate customer service concerns and coordinate solutions.

What We’re Looking For

• At least one year of experience in sales, sales support, administration, customer service, or a related role.
• A college or university education is an asset, but equivalent experience will also be considered.
• A bright, friendly, and professional personality.
• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Comfort managing several priorities in a busy environment.
• Confidence speaking with customers by telephone, email, and in person.
• A willingness to make outbound prospecting and follow-up calls.
• Strong proficiency with Microsoft Office, particularly Excel, Word, Outlook, and PowerPoint.
• Comfortable learning and using new technology. Experience using AI-powered tools to improve productivity, research, communication, or administrative workflows is considered an asset.
• Experience using Salesforce or another CRM is an asset, but training can be provided.
• A proactive attitude and willingness to learn about cranes, trucks, and specialized equipment.
• Strong integrity, reliability, and accountability.
• A collaborative approach and the ability to work well with different departments.
• Ability to work on-site at our Oakville location and maintain a reliable daily commute.

You’ll Be a Great Fit If You Are

• Friendly, approachable, and enjoyable to work with.
• Curious and quick to learn.
• Organized and attentive to details.
• Comfortable asking questions and taking initiative.
• Helpful and responsive when colleagues or customers need support.
• Able to remain positive and professional when priorities change.
• Interested in developing a career in sales and the heavy-equipment industry.

Working Conditions

• Most duties are performed in a professional office environment.
• The position involves regular computer and telephone use.
• Some travel may be required to support branch operations, customer meetings, equipment movement, or industry events.
• Occasional work outside regular business hours may be required for trade shows, weekend events, or important sales deadlines.
• Equipment inspections may be completed in a shop or yard environment.

Why Join Cropac?

This is an excellent opportunity to gain practical experience in sales, operations, inventory coordination, and customer service. You will work with an experienced team, learn about the heavy-equipment industry, and play an important role in supporting Cropac’s operations across Canada.

If you are bright, friendly, organized, and ready to build your career with a supportive team, we would like to hear from you.

Cropac is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates participating in all stages of the hiring process.