Entry-Level Sales & Inventory Coordinator - Heavy Equipment

Cropac Equipment Inc.; Oakville; On-site; CAD 40,000 - 55,000; Full time

Job summary

Cropac Equipment Inc. in Oakville is seeking a Sales Coordinator to support our sales and rental operations. Based in Oakville, you will work closely with our sales team while helping coordinate equipment inventory across our four Canadian branches.

This entry-level role requires at least one year of relevant experience; training will be provided. You will build strong customer relationships, manage quotes and orders, and help our team respond to inquiries and drive sales growth.

Qualifications

• At least one year of experience in sales, sales support, administration, customer service, or related role.
• A college or university education is an asset, but equivalent experience will be considered.
• Bright, friendly, and professional personality.
• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Comfort managing several priorities in a busy environment.
• Confidence speaking with customers by telephone, email, and in person.
• Willingness to do outbound prospecting and follow-up calls.
• Strong proficiency with Microsoft Office, particularly Excel, Word, Outlook, PowerPoint.
• Experience using AI-powered tools is an asset.
• Experience using Salesforce or another CRM is an asset, but training can be provided.
• Proactive attitude and willingness to learn about cranes, trucks, and specialized equipment.
• Strong integrity, reliability, and accountability.
• Collaborative approach and ability to work with different departments.
• Ability to work on-site at Oakville location and maintain a reliable daily commute.

Responsibilities

• Maintain equipment lists, inventory records, and Salesforce data.
• Organize digital files for equipment units, including quotes, cost sheets, drawings, specifications, weights, and photos.
• Prepare purchase orders for manufacturers.
• Update customer profiles and contact information.
• Provide administrative support to Senior Sales Representatives.
• Assist walk-in customers and respond to incoming sales inquiries.
• Coordinate equipment and truck allocations with internal teams and manufacturers.
• Assist with vehicle ownership documents, licensing, and plating.
• Support trade-in evaluations, equipment pricing, truck specifications, and ordering.
• Work with Sales, Service, and Parts to coordinate priorities and equipment movement.
• Inspect incoming equipment for damage and verify it matches ordered configuration.
• Review returned rental equipment to confirm condition and items.
• Contact prospective customers using leads provided by the company.
• Qualify sales opportunities and connect interested prospects with Account Managers.
• Help maintain and expand the company’s prospect database.
• Coordinate product demonstrations and customer training.
• Follow up with existing customers regarding products, pricing, and additional equipment needs.
• Assist with proposals, RFP responses, trade shows, exhibits, and other marketing activities.
• Help investigate customer service concerns and coordinate solutions.

Skills

Sales experience

Customer service

Administration

Communication

Organizational skills

Microsoft Office

CRM experience

Education

College/University education (asset)

Tools

Salesforce/CRM

Microsoft Excel

Job description

Cropac Equipment Inc. in Oakville is seeking a Sales Coordinator to support our sales and rental operations. Based in Oakville, you will work closely with our sales team while helping coordinate equipment inventory across our four Canadian branches.

This entry-level role requires at least one year of relevant experience; training will be provided. You will build strong customer relationships, manage quotes and orders, and help our team respond to inquiries and drive sales growth.