Sales Consultant (Yorkdale Volkswagen)

Leeder Automotive Inc.; Toronto; On-site; CAD 60,000 - 110,000; Full time

Benefits offered by this job

Health & dental

Paid vacation

Training programs

Employee discounts

RRSP matching

EAP program

Career growth

Job summary

Yorkdale Volkswagen is seeking a New Vehicle Sales & Leasing Consultant to guide customers through the sales and leasing process, from initial consultation to vehicle delivery. You will build lasting relationships through expert product knowledge and a customer-first approach.

The role requires strong communication, the ability to generate new business, and a commitment to achieving sales and customer satisfaction goals in a fast-paced dealership environment.

Qualifications

• High school diploma or equivalent (post-secondary education asset).
• Valid OMVIC license or ability to obtain one.
• Valid Ontario G-Class driver's license with clean driving record.
• Experience in automotive sales or customer-focused sales preferred.
• Proven ability to meet/exceed sales targets.
• Strong communication, negotiation and relationship-building skills.

Responsibilities

• Build and maintain relationships with new and existing clients.
• Recommend vehicles, leasing, financing and protection products.
• Meet and exceed sales, gross profit and CSI targets.
• Manage full sales process from greeting to closing.
• Coordinate vehicle deliveries and test drives.
• Maintain CRM with accurate customer records.
• Stay updated on Volkswagen products, incentives, and competitors.
• Collaborate with Finance, Service and Delivery teams.

Skills

Customer service

Relationship-building

Negotiation

Communication

CRM familiarity

Microsoft Office

Education

High school diploma or equivalent

Post-secondary education asset

Tools

CRM systems

Microsoft Office

SERTI

Job description

Job Title: New Vehicle Sales & Leasing Consultant

Reports to: Sales Manager

Employment Type: Full-time, Permanent

Vacancy Status: Existing Vacancy

Salary / Compensation: $60,000 - $110,000+

Company Overview

Yorkdale Volkswagen is dedicated to delivering an exceptional automotive experience to customers across Toronto. As part of Leeder Automotive, we provide high-quality vehicles and reliable service, while fostering a collaborative, team-oriented workplace that supports growth and development.

Job Summary

As a New Vehicle Sales & Leasing Consultant at Yorkdale Volkswagen, you will deliver an outstanding customer experience while helping clients find the Volkswagen vehicle that best suits their lifestyle and needs. You will guide customers through every stage of the sales and leasing process—from the initial consultation to vehicle delivery - while building long-term relationships and providing expert product knowledge.

Success in this role requires a customer-first mindset, strong communication skills, the ability to generate and cultivate new business opportunities, and a commitment to achieving sales and customer satisfaction goals.

Key Responsibilities

• Build and maintain strong relationships with new and existing clients.
• Understand customer needs and recommend appropriate new Volkswagen vehicles, leasing, financing, and protection products.
• Meet and exceed monthly sales, gross profit, and customer satisfaction (CSI) objectives.
• Manage the complete sales process, including:
• Greeting and qualifying customers.
• Conducting vehicle presentations and demonstrations.
• Arranging and accompanying test drives.
• Presenting pricing, leasing, and financing options.
• Negotiating and closing vehicle sales.
• Coordinating seamless vehicle deliveries.
• Following up after the sale to build long-term customer relationships.
• Generate new business through referrals, prospecting, networking, repeat business, and dealership-generated leads.
• Maintain accurate customer information, sales activity, and follow-up records within the dealership CRM.
• Stay current on Volkswagen products, technologies, incentives, leasing programs, financing options, and competitor offerings.
• Work collaboratively with the Finance & Insurance, Service, Parts, and Delivery teams to ensure an exceptional customer experience.
• Participate in manufacturer training, dealership meetings, and ongoing professional development.
• Support dealership marketing initiatives, community events, and promotional activities.

Qualifications

• High school diploma or equivalent (post-secondary education is considered an asset).
• Previous automotive sales experience is preferred; proven success in retail, commission-based, or customer-focused sales will also be considered.
• Valid OMVIC license or ability to obtain one.
• Valid Ontario G-Class driver's license with a clean driving record.
• Strong interpersonal, communication, negotiation, and relationship-building skills.
• Proven ability to achieve or exceed sales targets.
• Excellent organizational skills with strong attention to detail.
• Comfortable using CRM systems and Microsoft Office applications (knowledge of SERTI is considered an asset).
• Self-motivated, goal-oriented, and able to thrive in a fast-paced environment.
• Strong problem-solving skills and a commitment to delivering exceptional customer service.
• Full-time, permanent position (up to 44 hours per week).
• Typical schedule: 8-hour shifts, Monday-Saturday, with evening and Saturday availability required.
• Fast-paced, customer-focused dealership environment with changing priorities and sales objectives.
• Regular interaction with customers and collaboration with multiple dealership departments.
• Combination of indoor showroom and outdoor lot work in varying weather conditions.

Why Join Us

• Competitive compensation
• Health and dental coverage
• Employee Assistance Program
• Paid vacation
• Opportunities for ongoing training and brand certifications
• Employee discounts on vehicle purchases and services
• Supportive, team-oriented work environment
• Career growth and advancement opportunities within the organization
• RRSP matching program
• Bursary program for continuing education or training

Yorkdale Volkswagen uses AI tools to support parts of our hiring process, such as reviewing applications and screening qualifications. These tools assist our team only - final hiring decisions are made by people, not automation.

Yorkdale Volkswagen is an equal opportunity employer. We value diversity and are committed to creating an inclusive, barrier-free workplace. We welcome applications from all qualified individuals and will provide accommodation throughout the recruitment process in accordance with applicable legislation.