ROI-Driven Digital Advertising Specialist (Hybrid)

Placements24; Kimberley; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Medical and dental insurance

Professional development

Dynamic team culture

Job summary

Placements24 in Kimberley is seeking a Digital Advertising Specialist to plan, execute and optimize paid campaigns across Google, Facebook, Instagram and LinkedIn. This role focuses on driving customer acquisition and ROI while managing budgets in a hybrid work setting.

The ideal candidate has 2–4 years of hands-on digital advertising experience, solid skills in Google Ads, Facebook Ads Manager, and Google Analytics, and excellent written and verbal communication abilities.

Qualifications

• Bachelor's degree in marketing or related field.
• 2–4 years hands-on digital advertising experience.
• Proven expertise with Google Ads and Facebook/Instagram Ads.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Facebook, Instagram and LinkedIn.
• Conduct keyword research and audience segmentation for targeted ads.
• Create and test compelling ad copy and visuals to improve performance.
• Monitor daily metrics (CTR, CPC, CPA, ROAS) and report results.
• Manage budgets to maximize ROI within allocated spend.

Skills

Paid advertising

Google Ads

Facebook Ads

Campaign optimization

Analytics

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Ads

Google Ads

Job description

Placements24 in Kimberley is seeking a Digital Advertising Specialist to plan, execute and optimize paid campaigns across Google, Facebook, Instagram and LinkedIn. This role focuses on driving customer acquisition and ROI while managing budgets in a hybrid work setting.

The ideal candidate has 2–4 years of hands-on digital advertising experience, solid skills in Google Ads, Facebook Ads Manager, and Google Analytics, and excellent written and verbal communication abilities.