Paid Media Strategist — Hybrid Calgary | Data-Driven ROI

Vovia; Calgary; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Flexible hybrid work

Ongoing learning opportunities

Supportive team culture

Job summary

A leading media agency in Calgary is seeking a Digital Marketing Specialist to drive successful paid media campaigns. The ideal candidate will have over 2 years of experience in digital marketing, a deep understanding of platforms like Google Ads and Meta Ads Manager, and the ability to analyze and optimize campaign performance. This hybrid role offers competitive compensation, ongoing growth opportunities, and a collaborative culture where innovative ideas thrive.

Qualifications

• 2+ years of hands-on experience in digital marketing, ideally agency-side.
• Strong expertise in Google Ads and Meta Ads Manager.
• Ability to analyze data with tools like GA4 and Excel for decision-making.
• Excellent written and verbal communication skills.
• Strong attention to detail and project management abilities.

Responsibilities

• Design and optimize paid media campaigns to exceed client KPIs.
• Analyze performance data to generate actionable insights.
• Collaborate with team members for aligned media strategies.
• Test new ad formats and strategies for innovation.
• Create reports and present campaign results to stakeholders.

Skills

Digital marketing experience

Google Ads expertise

Meta Ads Manager expertise

Analytical mindset

Strong communication skills

Organizational skills

Tools

Google Ads

Meta Ads Manager

GA4

Looker Studio

Excel

Sheets

Job description

A leading media agency in Calgary is seeking a Digital Marketing Specialist to drive successful paid media campaigns. The ideal candidate will have over 2 years of experience in digital marketing, a deep understanding of platforms like Google Ads and Meta Ads Manager, and the ability to analyze and optimize campaign performance. This hybrid role offers competitive compensation, ongoing growth opportunities, and a collaborative culture where innovative ideas thrive.