Digital Advertising Specialist

Placements24; Kimberley; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Medical and dental insurance

Professional development

Dynamic team culture

Job summary

Placements24 in Kimberley is seeking a Digital Advertising Specialist to plan, execute and optimize paid campaigns across Google, Facebook, Instagram and LinkedIn. This role focuses on driving customer acquisition and ROI while managing budgets in a hybrid work setting.

The ideal candidate has 2–4 years of hands-on digital advertising experience, solid skills in Google Ads, Facebook Ads Manager, and Google Analytics, and excellent written and verbal communication abilities.

Qualifications

• Bachelor's degree in marketing or related field.
• 2–4 years hands-on digital advertising experience.
• Proven expertise with Google Ads and Facebook/Instagram Ads.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Facebook, Instagram and LinkedIn.
• Conduct keyword research and audience segmentation for targeted ads.
• Create and test compelling ad copy and visuals to improve performance.
• Monitor daily metrics (CTR, CPC, CPA, ROAS) and report results.
• Manage budgets to maximize ROI within allocated spend.

Skills

Paid advertising

Google Ads

Facebook Ads

Campaign optimization

Analytics

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Ads

Google Ads

Job description

About the Role

Our client is seeking a skilled and data-driven Digital Advertising Specialist to join their marketing team in Kimberley . This role is responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition and achieve marketing objectives. You will manage budgets, analyze campaign performance, and implement strategies to maximize ROI. This is an excellent opportunity for a performance-focused marketer to contribute to a growing brand's online presence, working within a hybrid model that offers both collaboration and flexibility in Kimberley .

Key Responsibilities

• Develop and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and audience segmentation for targeted advertising efforts.
• Create compelling ad copy and visual assets, and continuously test and optimize them for performance.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and provide regular reports.
• Manage and allocate advertising budgets effectively to achieve maximum ROI.
• Stay updated on the latest trends and best practices in digital advertising and platform changes.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of hands-on experience in managing digital advertising campaigns.
• Proven expertise in Google Ads, Facebook Ads Manager, and other relevant ad platforms.
• Strong analytical skills and experience with Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively within a team environment.

Benefits

• Competitive salary with performance-based bonuses.
• Hybrid work model offering a balance of in-office and remote work.
• Comprehensive medical and dental insurance coverage.
• Opportunities for training and professional development in digital advertising.
• A dynamic and supportive team culture in Kimberley.