Digital Media Specialist – Contract Role

Williamjoseph; Canada; Hybrid; CAD 39,000 - 55,000; Full time

Job summary

William Joseph Communications is seeking a Digital Media Specialist on a contract basis to support campaign strategy and execution across Google Ads and paid social. You’ll optimize performance, build tracking, and provide actionable insights for client objectives.

You’ll collaborate with account, strategy, and creative teams, manage multiple campaigns, and stay current with platform updates. Flexible hours and remote-friendly work offered.

Qualifications

• 3–5 years of experience managing digital advertising campaigns.
• Experience with Google Ads and Google Analytics.
• Experience managing paid social campaigns, particularly Google, Meta, and LinkedIn.
• Strong understanding of conversion tracking, campaign measurement, and performance reporting.
• Experience with Google Tag Manager is considered an asset.
• Ability to analyze campaign data and communicate insights clearly.
• Strong organizational and time-management skills.
• Ability to work independently while collaborating effectively with remote and in-office teams.
• Excellent written and verbal communication skills.

Responsibilities

• Set up, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Remarketing.
• Support paid social campaigns on platforms such as Meta, LinkedIn, and other relevant channels.
• Monitor campaign performance and identify opportunities to improve results and return on investment.
• Build and maintain tracking, conversion, and audience configurations where required.
• Prepare campaign reports and performance summaries for internal teams and clients.
• Translate campaign data into clear recommendations and optimization opportunities.
• Conduct keyword, audience, and competitive research to support campaign development.
• Collaborate with account managers, strategists, and creative teams to ensure campaigns align with client objectives.
• Troubleshoot campaign delivery, tracking, and performance issues as they arise.
• Stay informed on platform updates, emerging trends, and digital advertising best practices.

Skills

Google Ads

Google Analytics

Paid social campaigns

Data analysis

Communication

Tools

Google Tag Manager

Job description

Digital Media Specialist – Contract Role

Digital Solutions

Application Deadline: 2026-12-31

William Joseph Communications is a full-service marketing, advertising, and communications agency that helps organizations build meaningful connections with their audiences. We believe great work comes from collaboration, curiosity, and a commitment to delivering measurable results.

We’re looking to expand our network of talented contractors and are seeking an experienced Digital Media Specialist to support our team on a project and retainer basis.

The Opportunity

As a Digital Media Specialist, you'll work closely with our account, strategy, and creative teams to execute and optimize digital advertising campaigns across a variety of platforms. This role is ideal for someone who enjoys balancing technical campaign management with performance analysis and actionable recommendations.

The successful candidate is detail-oriented, analytical, proactive, and comfortable managing multiple campaigns while maintaining a strong focus on performance and client objectives.

Key Responsibilities

• Set up, manage, and optimize Google Ads campaigns, including Search, Display, YouTube, and Remarketing campaigns.
• Support paid social media campaigns across platforms such as Meta, LinkedIn, and other relevant channels.
• Monitor campaign performance and identify opportunities to improve results and return on investment.
• Build and maintain tracking, conversion, and audience configurations where required.
• Prepare campaign reports and performance summaries for internal teams and clients.
• Translate campaign data into clear recommendations and optimization opportunities.
• Conduct keyword, audience, and competitive research to support campaign development.
• Collaborate with account managers, strategists, and creative teams to ensure campaigns align with client objectives.
• Troubleshoot campaign delivery, tracking, and performance issues as they arise.
• Stay informed on platform updates, emerging trends, and digital advertising best practices.

Qualifications

• 3–5 years of experience managing digital advertising campaigns.
• Demonstrated experience with Google Ads and Google Analytics.
• Experience managing paid social campaigns, particularly Google,Meta, and LinkedIn.
• Strong understanding of conversion tracking, campaign measurement, and performance reporting.
• Experience working with Google Tag Manager is considered an asset.
• Ability to analyze campaign data and communicate insights clearly.
• Strong organizational and time-management skills.
• Ability to work independently while collaborating effectively with remote and in-office teams.
• Excellent written and verbal communication skills.

Nice to Have

• Experience managing campaigns across multiple industries and audience types.
• Google Ads certifications.
• Familiarity with SEO fundamentals and broader digital marketing practices.

Working Relationship

This is a contractor position with flexible hours based on project requirements. Contractors may be engaged on individual projects, ongoing campaign support, or retainer-based work.

Applicants must be legally eligible to work in Canada and able to collaborate during regular Mountain Time business hours when required.

We thank all applicants for their interest; however, only those selected for further discussion will be contacted.