Digital Marketing Manager

Placements24; Kimberley; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Dental insurance

Vision insurance

Leadership development

Job summary

Placements24 in Kimberley, Canada, seeks an experienced Digital Marketing Manager to lead our online marketing initiatives. You will develop and execute integrated campaigns across SEO, SEM, social media, email, content, and paid advertising to drive customer acquisition and revenue growth.

The ideal candidate has 5+ years in digital marketing, a data-driven mindset, strong leadership, and a track record of improving campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of progressive digital marketing management experience.
• Proven track record of developing and executing comprehensive digital marketing strategies.
• Expertise in SEO, SEM, social media marketing, email marketing, and analytics platforms.

Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, content, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and KPIs.
• Oversee the creation and distribution of engaging content that aligns with brand messaging and marketing goals.
• Lead SEO initiatives to improve organic search rankings and website traffic.
• Monitor, analyze, and report on all digital marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage the digital marketing budget effectively and allocate resources to maximize campaign impact.
• Stay abreast of the latest digital marketing trends and technologies, implementing innovative strategies.

Skills

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

Leadership

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their online marketing efforts in Kimberley . This role involves developing, implementing, and managing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate is a data-driven leader with a proven track record of success in managing diverse digital channels and optimizing campaign performance to achieve business objectives. This is a key leadership opportunity to shape and execute innovative digital strategies.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, content, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and KPIs.
• Oversee the creation and distribution of engaging content that aligns with brand messaging and marketing goals.
• Lead SEO initiatives to improve organic search rankings and website traffic.
• Monitor, analyze, and report on all digital marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage the digital marketing budget effectively and allocate resources to maximize campaign impact.
• Stay abreast of the latest digital marketing trends and technologies, implementing innovative strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in digital marketing management.
• Demonstrated success in developing and executing comprehensive digital marketing strategies.
• Expertise in SEO, SEM, social media marketing, email marketing, and analytics platforms (e.g., Google Analytics).
• Strong leadership, project management, and analytical skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Benefits

• Highly competitive salary and comprehensive bonus structure.
• Hybrid work model offering flexibility and work-life balance.
• Executive-level health, dental, and vision insurance.
• Opportunities for leadership development and strategic influence.
• A dynamic and innovative marketing environment in Kimberley .