Strategic Marketing Analytics Lead - Full-Funnel Growth

Kaizen Lab Inc.; Winnipeg; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Health Spending Account

Employer Pension

Professional development

Volunteer days

Hybrid work model

3 weeks vacation

Lifestyle Spending Account

Office events

Job summary

Payworks is seeking a Marketing Performance & Analytics Specialist in Winnipeg to own full-funnel analytics, attribution, and performance reporting across all demand streams. You will translate data into clear recommendations on where to invest, scale, or redirect budget to drive qualified pipeline and revenue.

You’ll analyze across channels, audiences, and the entire funnel, making the case for changes to optimize ROI and growth.

Qualifications

• 5+ years in marketing analytics, demand generation, or performance marketing, ideally in B2B SaaS, HR tech, or financial services, plus a related degree, diploma, or equivalent experience.

Responsibilities

• Own weekly and monthly performance reporting across all demand streams, channels, and campaigns.
• Maintain UTM governance, tracking pixel integrity, and view-through attribution.
• Propose data-backed recommendations on where to invest or redirect spend.
• Design and run A/B and multivariate tests across landing pages, ads, and emails.
• Surface insights to sharpen targeting decisions and inform campaign strategy.

Skills

Full-funnel analytics

Campaign attribution

Salesforce dashboards

Data storytelling

Hypothesis-driven testing

Cross-functional collaboration

French (asset)

Education

Related degree or diploma in marketing/analytics

-equivalent experience-

Tools

Salesforce

Data 360

Marketing Cloud

Clay

Monday.com

Google Ads

LinkedIn Ads

Meta Ads

StackAdapt

Job description

Payworks is seeking a Marketing Performance & Analytics Specialist in Winnipeg to own full-funnel analytics, attribution, and performance reporting across all demand streams. You will translate data into clear recommendations on where to invest, scale, or redirect budget to drive qualified pipeline and revenue.

You’ll analyze across channels, audiences, and the entire funnel, making the case for changes to optimize ROI and growth.