Marketing Operations Analyst (RevOps) - ShareGate

ShareGate; Montreal (administrative region); Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance + telemedicine

Annual wellness budget

Remote work with Montreal office

In-person gatherings twice a year

Claude access for everyone

Job summary

ShareGate is seeking a Marketing Operations / Analytics lead to own attribution architecture across HubSpot and HockeyStack. You will translate funnel data into exec-ready narratives, diagnosing performance across inbound and channel to optimize spend.

Build robust marketing reporting and integrate AI to shorten time from question to answer, enabling weekly deep-dives. Based in Canada, this hybrid role reports to RevOps and partners with Marketing Ops.

Qualifications

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company.
• Deep hands-on HubSpot expertise — non-negotiable; you’ve built, broken and rebuilt campaign, lifecycle and reporting logic.
• A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question.
• Fluency with UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy.
• An analyst’s instinct: you chase the “why” behind a number before anyone asks you to.
• The ability to take a messy dataset and turn it into a two-slide answer a CRO can act on.
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy.
• Bonus: experience with HockeyStack or a comparable attribution platform.

Responsibilities

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives.
• Drive marketing performance by diagnosing what’s working and what isn’t across inbound and channel, guiding budget shifts to the highest-return programs.
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality.
• Integrate AI into the analysis workflow to shorten time from question to answer and make deep-dive analysis a weekly habit.

Skills

Marketing analytics

Data storytelling

Analytical mindset

AI-enabled analysis

Cross-functional collaboration

Tools

HubSpot

HockeyStack

Job description

About ShareGate

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity.

About ShareGate

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity.

It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365.

Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On-Premises, or tenant-to-tenant, ShareGate gets the job done, without surprises. From cloud transformation to M&A integration, it keeps things just damn simple.

ShareGate also helps organizations stay in control once their data is migrated. Its powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, so everything stays clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations.

ShareGate is developed by Workleap Technologies, a Montréal‑based software company.

Your role

ShareGate is a close to $100M ARR business that grows through two very different engines: inbound and channel. We've just finished our CRM migration and locked down our revenue architecture, which means for the first time the data is clean enough to answer the question we've never been able to answer properly — what marketing actually drives revenue, and where the next dollar should go. This role exists to own that answer. You'll be the analytical counterpart to our marketing ops lead, working side by side with ShareGate's Director of Marketing to turn campaign and attribution data into decisions the marketing team and the exec team can act on.

Your impact

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives, so attribution questions get one clear answer;
• Drive marketing performance by diagnosing what's working and what isn't across inbound and channel, so budget shifts to the highest-return programs every quarter instead of every fiscal year;
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions;
• Integrate AI into the analysis workflow — we run on Claude — to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project.

Your team

The next 6 to 12 months are a build. This role has never existed at Workleap, and you're inheriting a business that just finished cleaning its foundations: the CRM migration is done, the revenue architecture is set, and attribution visibility is still scattered across two systems. Your first mandate is to make that architecture coherent and legible — then use it to tell ShareGate's marketing team where to invest and where to pull back.

RevOps at Workleap is split into two halves. One is Systems & Operations, which owns automation, CRM architecture and AI GTM tooling. The other — yours — is a group of GTM business partners embedded with the business units they serve, accountable for their stakeholder's performance: forecasting, funnel conversion, quota attainment, velocity. You'll report to the Director of RevOps and pair tightly with our Marketing Ops Manager, who owns the systems and campaign execution, while you own the data and its interpretation.

What you'll bring

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company;
• Deep hands-on HubSpot expertise — non-negotiable. You've built, broken and rebuilt campaign, lifecycle and reporting logic inside it;
• A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question;
• Fluency with the mechanics underneath: UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy;
• An analyst's instinct: you chase the "why" behind a number before anyone asks you to;
• The ability to take a messy dataset and turn it into a two-slide answer a CRO can act on;
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy;
• Bonus: experience with HockeyStack or a comparable attribution platform.

What the job comes with

• Base salary: $100k to $130k / OTE: $110k–$140k. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
• LTIP program, share in Workleap's long-term growth;
• RRSP + Family health insurance + telemedicine + annual wellness budget;
• Flexible vacation policy;
• Remote work, with access to our Montreal office;
• In-person gathering twice a year;
• Claude access, for everyone.

What drives us

We build software that sits at the center of how people experience work, every day, at every level.

We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home.

We're builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.

If you want real impact and a place where your decisions matter, this is it.

How we hire

Transparency is how we hire — for you as much as for us.

Here's how it works: a first call with a recruiter, then a virtual interview with the hiring manager. You'll then complete a take-home case study, followed by a meet with future colleagues to discuss it together. Depending on the role, the process may vary slightly — your recruiter will walk you through it on your first call.

We use AI to support certain steps of the process, but every hiring decision remains human.

We can't wait to meet you.