Remote Senior Media Strategist

Placements24; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work arrangement

Flexible hours

Budget for professional development &/

Opportunity to shape media strategy

Collaborative remote culture

Job summary

Placements24 is seeking a Senior Media Strategist to lead media planning and execution from a remote capacity in Canada. You will develop innovative media strategies that maximize reach across digital and traditional channels, guided by business objectives and audience insights.

You will oversee buys, monitor performance, and optimize campaigns with strong analytical tools. Collaboration with creative teams and external agencies, plus a focus on growth, scalability, and staying ahead of industry

Qualifications

• Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.

Responsibilities

• Develop comprehensive media strategies aligned with marketing objectives and target audience insights.
• Identify and evaluate new media opportunities, platforms, and technologies.
• Oversee media planning, buying, and execution across digital and traditional channels.
• Analyze campaign performance data and provide actionable recommendations for optimization.
• Collaborate with internal teams and external agencies to ensure seamless campaign execution.
• Stay abreast of industry trends and competitive media activities.

Skills

Media strategy

Media planning

Media buying

Digital media

Analytics

Campaign optimization

Communication

Presentation

Negotiation

Education

Bachelor's or Master's degree in Marketing/Advertising/Communications

Job description

Placements24 is seeking a Senior Media Strategist to lead media planning and execution from a remote capacity in Canada. You will develop innovative media strategies that maximize reach across digital and traditional channels, guided by business objectives and audience insights.

You will oversee buys, monitor performance, and optimize campaigns with strong analytical tools. Collaboration with creative teams and external agencies, plus a focus on growth, scalability, and staying ahead of industry