Senior Digital Media Strategy Lead

XLR8CA XLR8 Canada; Canada; On-site; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Team events

Recognition program

Breakfast & snacks

Job summary

Touché!, an Omnicom Media agency in Canada, seeks a senior digital strategy leader who can bridge strategy and execution while managing a 2+ person team. Shape holistic digital strategies across Search, Social and Programmatic, and advise on client business objectives.

The role combines client management, strategy, and hands-on optimization in a fast-paced agency setting. You will drive analytics, budgeting, and cross-functional collaboration, contributing thought leadership and guiding peers to

Qualifications

• 5+ years in a management role; must be comfortable managing a team of 2 or more employees.
• 7+ years digital media experience including buying, trafficking, analysing and optimizing.
• Strong knowledge of Display, Programmatic, Social Media, SEM and related media metrics.

Responsibilities

• Develop and communicate holistic digital strategies aligned with client business objectives.
• Serve as a strategic consultant for Search, Social, and Programmatic channels.
• Manage client budgets and provide media optimization guidance.
• Conduct analytics, performance tracking, and deliver actionable insights.
• Lead, mentor, and develop junior team members.
• Manage training and best practices across the team.
• Conduct performance reviews and establish professional goals.
• Foster team motivation and collaboration.
• Translate optimization metrics into business impact.
• Track KPIs and industry trends.
• Ensure data accuracy and reporting quality across all accounts.
• Develop thought leadership and POVs for the agency.
• Partner with internal teams, vendors, and agency partners.
• Participate in corporate initiatives and industry events.

Job description

Touché!, an Omnicom Media agency in Canada, seeks a senior digital strategy leader who can bridge strategy and execution while managing a 2+ person team. Shape holistic digital strategies across Search, Social and Programmatic, and advise on client business objectives.

The role combines client management, strategy, and hands-on optimization in a fast-paced agency setting. You will drive analytics, budgeting, and cross-functional collaboration, contributing thought leadership and guiding peers to