Senior Media Planner – Integrated Planning & Strategy

3GM THE IPG OF COS CANADA INC; Canada; Hybrid; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Professional development

Employee resource groups

Job summary

UM in Canada is seeking a Senior Media Planner to manage media planning and analysis, preparing and presenting media plans, proposals and evaluations as part of an integrated team.

You will maintain campaigns, manage budgets, build client relationships, and collaborate with media partners in a flexible hybrid environment that supports professional growth and diversity within a global network.

Qualifications

• University graduate or advertising/marketing degree preferred.
• Minimum two years in integrated media planning.
• Experience in an integrated advertising agency.
• Proficient with media research tools and media platforms.

Responsibilities

• Prepare and present integrated media plans and analyses.
• Evaluate media opportunities and trends for clients.
• Manage client expectations and deadlines.
• Maintain media plans and monitor campaign performance.
• Coordinate media buying and budget controls.
• Support training of junior staff.
• Develop relationships with media partners.

Skills

Integrated media planning

Client service

Media research tools

Microsoft Office

Communication skills

Organizational skills

Team collaboration

Education

Post-secondary education or advertising/marketing degree

Tools

Clear Decisions

Vividata

Nielsen

Prisma

Job description

UM in Canada is seeking a Senior Media Planner to manage media planning and analysis, preparing and presenting media plans, proposals and evaluations as part of an integrated team.

You will maintain campaigns, manage budgets, build client relationships, and collaborate with media partners in a flexible hybrid environment that supports professional growth and diversity within a global network.