Sr. Director Media Planning

Marketbridge; Canada; Hybrid; CAD 156,000 - 195,000; Full time

Benefits offered by this job

Health benefits

Flexible PTO

Learning & growth

Job summary

Marketbridge is seeking a Sr. Director, Media Planning to lead development of integrated, performance-driven media strategies for complex B2B clients in Canada or the US.

You will oversee a team of media planners and buyers across channels including programmatic media, direct publisher buys, OOH, CTV, broadcast, and experiential, driving coherence across the buyer journey and collaboration with cross-functional teams.

Qualifications

• 8+ years of experience in media strategy, planning, or integrated media.
• Strong experience developing B2B media strategies and plans for complex or enterprise clients.
• Deep knowledge of digital and offline media planning and channels.
• Experience leading, coaching, or mentoring media professionals.

Responsibilities

• Lead the development of integrated media strategies and plans for complex B2B clients, translating objectives into channel, audience, investment, and measurement recommendations.
• Develop cross-channel media plans spanning programmatic, direct publisher buys, OOH, CTV, broadcast, and emerging platforms.
• Define role of each channel across the buyer journey and ensure cohesive strategy.
• Lead, coach, and develop a team of media planners and buyers.
• Partner with activation specialists to translate strategies into execution and ongoing optimization.
• Use data and insights to communicate narratives and optimization recommendations.
• Collaborate with Demand Strategy, Creative, Analytics, and others to build cohesive brand-to-demand programs.
• Build planning frameworks and processes to enhance consistency across the practice.
• Evaluate emerging channels and partners to identify opportunities for clients.
• Build relationships with media partners and vendors to inform planning and pricing.
• Lead vendor evaluations and negotiations for pricing and value.
• Present media strategies and performance insights to senior stakeholders.

Skills

Media strategy

B2B

Leadership

Analytics

Negotiation

Client-facing

Vendor relations

Presentation skills

Cross-team collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Campaign Manager 360

The Trade Desk

DV360

6sense

Demandbase

Bionic

Job description

Job Description

Job Title: Sr. Director, Media Planning

Level: Director

Dept: Media

Location: Canada or US

Base Salary Range: $112-140K

Bonus (if applicable): 0-10% TICP bonus

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

Marketbridge is seeking a Director, Media Planning to lead the development of integrated, performance-driven media strategies for complex B2B clients.

This role sits within our broader Media practice and leads a team of media planners and buyers on our Advanced Media and Partnerships team. The team plans across channels including programmatic media, direct publisher buys, out-of-home (OOH), connected TV (CTV), broadcast, experiential, and emerging platforms. Paid search and paid social planning are led by separate specialty teams, with close collaboration across the broader Media practice.

In this role, you will translate client business and marketing objectives into thoughtful, actionable media plans. You will bring together audience strategy, channel mix, investment planning, measurement, and performance insights to create programs that connect brand and demand and drive meaningful business outcomes.

We’re looking for an experienced B2B media strategist who understands how channels work together throughout the buyer journey. You should be equally comfortable shaping strategy, challenging assumptions, negotiating with vendors, and guiding a team as it explores new channels and processes that strengthen our capabilities and Media practice.

You will work closely with colleagues across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management to ensure media plans are strategically sound, executed effectively, and continuously optimized.

Responsibilities

• Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
• Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics.
• Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work.
• Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.
• Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.
• Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.
• Build and improve planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.
• Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients.
• Build strong relationships with media partners and vendors, leveraging those relationships to inform planning recommendations, drive innovation, and improve investment decisions.
• Lead vendor evaluations and negotiations to help secure appropriate pricing, placements, partnerships, and added value for clients.
• Present media strategies, recommendations, and performance insights to senior client stakeholders.

Qualifications

• 8 or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment.
• Strong experience developing B2B media strategies and plans for complex or enterprise clients.
• Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
• Experience leading, coaching, or mentoring media professionals and improving the strategic quality of their work.
• Strong analytical skills, with the ability to interpret media performance and translate findings into clear optimization recommendations.
• Experience partnering with channel specialists and activation teams while maintaining ownership of the overall media strategy.
• Strong client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
• Experience developing partner relationships and negotiating with media vendors.
• Excellent presentation, communication, and storytelling skills.
• Familiarity with media planning, research, buying, measurement, and audience platforms such as Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus.

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands‑on experience, work closely with supportive leaders, and continue developing through meaningfule client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi‑Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United States, Canada, or the UK without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

This is a remote role, required to work in XX hours.

We aim to offer competitive and equitable compensation based on factors such as location, relevant experience, skills, and market benchmarks. The anticipated salary range for this role is $112,000 to $140,000.

Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements.