Remote Senior Marketing Analytics Architect for AI-Driven BI

Samsara; Toronto; On-site; CAD 139,000 - 180,000; Full time

Job summary

Samsara is seeking a Senior Marketing Analytics Manager - BI & Data Architecture to join the Marketing Analytics team in Canada. You’ll build robust data architectures powering self-serve reporting and AI-enabled insights.

You’ll bridge Data Engineering and Marketing Analytics, delivering ETL pipelines, semantic layers, dashboards, and AI-ready datasets while partnering with Marketing, Sales and Product to measure performance and inform strategy.

Qualifications

• Bachelor's in Statistics, Computer Science, Business, Economics or related analytical field.
• 5+ years analytics, BI, AI or data engineering experience.
• Expert in SQL, Python, DBT and visualization platforms (Tableau preferred).
• Hands-on experience with Databricks to transform and model large datasets.
• Experience building data backends, semantic layers, and documentation optimized for AI ingestion and agentic workflows.
• Strong analytical and critical thinking skills with experience in data analysis.
• Comfortable leveraging AI tools to accelerate data transformation, analysis, and visualization workflows.
• Experience supporting Sales, Product or Marketing teams.

Responsibilities

• Act as the bridge between Data Engineering and Marketing Analytics, designing, building, and maintaining robust ETL pipelines and "Gold Layer" tables in Databricks.
• Develop and document semantic layers, data dictionaries, and markdown files designed to train and enable AI agents for scalable, self‑serve BI.
• Develop dashboards and analyses to surface business‑critical KPIs and assess sales and marketing performance.
• Perform ad‑hoc reporting and deep dives to uncover key insights across programs and initiatives to inform strategy and decision making.
• Partner with marketing stakeholders to translate complex business requirements into scalable data models and analytics‑ready datasets.

Skills

SQL

Python

DBT

Databricks

Tableau

AI for BI

Education

Bachelor's in Statistics, Computer Science, Business, Economics

Tools

Streamlit

Claude workflows

MarTech tools

Job description

Samsara is seeking a Senior Marketing Analytics Manager - BI & Data Architecture to join the Marketing Analytics team in Canada. You’ll build robust data architectures powering self-serve reporting and AI-enabled insights.

You’ll bridge Data Engineering and Marketing Analytics, delivering ETL pipelines, semantic layers, dashboards, and AI-ready datasets while partnering with Marketing, Sales and Product to measure performance and inform strategy.