Senior Digital Communications Strategist

Placements24; Kimberley; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Remote-first culture

Professional development opportunities

Job summary

Placements24 is seeking a Senior Digital Communications Strategist to lead global digital strategies from a remote location. The role focuses on creating compelling content, managing online presence, and driving engagement across platforms.

Ideal candidates will have 8+ years in digital communications, deep expertise in social media, SEO, and analytics, and the ability to work autonomously in a remote-first environment. Strong leadership and crisis management experience are valued.

Qualifications

• Master's degree required in Digital Marketing, Communications, Marketing, or related field.
• 8+ years of progressive experience in digital communications, marketing, or online PR.
• Data-driven digital communication strategies with measurable outcomes.
• Strong written and verbal communication skills for compelling digital narratives.
• Experience leading remote teams and autonomous project management.

Responsibilities

• Develop and implement comprehensive digital communication strategies aligned with marketing and business goals.
• Lead creation and curation of engaging digital content across websites, blogs, social media, and email.
• Manage and optimize the company's social media presence to drive growth and engagement.
• Oversee online reputation management, monitoring brand mentions and responses to feedback.
• Collaborate with SEO and content teams to ensure discoverability and impact of content.
• Analyze campaign performance using web analytics tools and provide actionable insights.
• Identify and engage with key digital influencers and online communities.
• Stay ahead of emerging digital trends and best practices, proposing innovative approaches.
• Develop and manage digital crisis communication plans and response protocols.
• Mentor junior team members on digital communication best practices.

Skills

Social media strategy

Content marketing

SEO

Email marketing

Analytics & reporting

Online reputation management

Education

Master's degree in Digital Marketing/Communications/Marketing

Tools

CMS

Marketing automation platforms

Job description

About the Role

Our client, a pioneering digital solutions provider, is seeking a highly experienced Senior Digital Communications Strategist to join their fully remote team. This role is central to defining and executing innovative digital communication strategies that drive engagement, build brand authority, and support business objectives on a global scale. You will lead the development of compelling digital content, manage online reputation, and leverage emerging digital platforms to reach target audiences effectively. The ideal candidate possesses a deep understanding of digital marketing, social media, SEO, content strategy, and online analytics. This is a fully remote, senior-level position offering significant autonomy and impact.

Key Responsibilities

• Develop and implement comprehensive digital communication strategies aligned with overarching marketing and business goals.
• Lead the creation and curation of engaging digital content across various platforms, including websites, blogs, social media, and email.
• Manage and optimize the company's social media presence, driving audience growth and engagement.
• Oversee online reputation management, including monitoring brand mentions and responding to online feedback.
• Collaborate with SEO and content marketing teams to ensure digital content is discoverable and impactful.
• Analyze the performance of digital campaigns using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
• Identify and engage with key digital influencers and online communities.
• Stay at the forefront of emerging digital trends, technologies, and best practices, recommending innovative approaches.
• Develop and manage digital crisis communication plans and response protocols.
• Guide and mentor junior team members in digital communication best practices.

Requirements

• Master's degree in Digital Marketing, Communications, Marketing, or a related field.
• A minimum of 8 years of progressive experience in digital communications, digital marketing, or online PR.
• Proven track record of developing and executing successful, data-driven digital communication strategies.
• Expertise in social media strategy, content marketing, SEO, email marketing, and online reputation management.
• Strong analytical skills with proficiency in web analytics tools and reporting.
• Excellent written and verbal communication skills, with a talent for creating compelling digital narratives.
• Demonstrated ability to work autonomously and lead projects in a remote-first environment.
• Experience in crisis communication within a digital context.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Strong project management and organizational skills.

Benefits

• This fully remote position offers a highly competitive salary, comprehensive health benefits, and opportunities for significant professional growth and advancement within a globally distributed team.
• Our client fosters a flexible and collaborative work culture, providing the tools and support necessary for success in a remote setting.
• Generous annual leave and continuous learning opportunities, including access to leading industry resources and virtual conferences, are provided.
• This role offers the ultimate flexibility to work from anywhere, contributing to a leading digital firm.