Remote B2B Marketing Manager, AI-Driven

Elastic Path; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first company culture

Professional development stipend

Work from anywhere

Job summary

Elastic Path is seeking a Marketing Manager to drive demand, brand, and pipeline in a remote-first setup across the US and Canada. You will own multi-channel programs, optimize for AI answer engines, and manage content across YouTube and the website.

The role emphasizes hands-on experimentation with new tactics and platforms, including a strong focus on analytics and growth. You will report to the VP of Marketing and collaborate with a global team to scale campaigns, measure impact, and push for

Qualifications

• 3–5 years of experience in B2B SaaS marketing.
• Experience managing CMS and HubSpot.
• Currently using AI in ≥60% of your workday.
• Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Lead ICP and Buyer-focused campaigns to reach enterprise brands and measure pipeline impact.
• Create content for AI answer engines and traditional search, including YouTube videos.
• Manage website content: blogs, landing pages, product pages, ebooks, case studies.
• Plan and execute multi-channel campaigns and own HubSpot setup (landing pages, forms, routing).
• Track and report on campaign, website, and AEO performance; build recurring reporting.
• Ideate and test channels; communicate results and learnings to the team.

Skills

B2B SaaS

CMS

HubSpot

AI tools

Paid campaigns

Content creation

Analytics

Multi-channel marketing

YouTube

Tools

HubSpot

CMS platforms

AI tools

Job description

Elastic Path is seeking a Marketing Manager to drive demand, brand, and pipeline in a remote-first setup across the US and Canada. You will own multi-channel programs, optimize for AI answer engines, and manage content across YouTube and the website.

The role emphasizes hands-on experimentation with new tactics and platforms, including a strong focus on analytics and growth. You will report to the VP of Marketing and collaborate with a global team to scale campaigns, measure impact, and push for