Remote Paid Search Strategist, DTC eCommerce (End-to-End)

Sweat Pants Agency LLC; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Sweat Pants Agency LLC is seeking a senior Google Ads specialist to own end-to-end CL client campaigns, from strategy to reporting. You will speak directly with clients, present plans and results, and defend your decisions.

The role emphasizes ownership of the entire funnel, from feed health to landing page tracking, with a strong focus on incremental growth and AI-powered optimization. You will manage brand and non-brand campaigns, optimize PMax and Shopping, and keep Google automation in

Qualifications

• Hands-on Google Ads with meaningful spend on DTC and eCommerce.
• Shopping and PMax experience required.
• Strong client-facing communication in English.
• Willingness to work US Eastern business hours and own client relationships.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and direct client contact.
• Audit overhauls of campaigns, structure, keywords, negatives, bidding, feed health, and tracking.
• Differentiate Brand and Non-brand campaigns and report separately.
• Maintain control of GA4, GTM, Shopify goal imports, and conversions.
• Diagnose bottlenecks and build landing pages, scripts, and reports to remove constraints.

Skills

Google Ads experience

CPA optimization

ROAS optimization

Client communication

English fluency

Data-driven

Skeptical of numbers

AI-enabled

Landing page building

Tools

GA4

GTM

Shopify

Claude AI

Job description

Sweat Pants Agency LLC is seeking a senior Google Ads specialist to own end-to-end CL client campaigns, from strategy to reporting. You will speak directly with clients, present plans and results, and defend your decisions.

The role emphasizes ownership of the entire funnel, from feed health to landing page tracking, with a strong focus on incremental growth and AI-powered optimization. You will manage brand and non-brand campaigns, optimize PMax and Shopping, and keep Google automation in