Remote-First Partner Marketing Lead | Equity Eligible

Affirm, Inc.; Regina; Remote; CAD 124,000 - 194,000; Full time

Job summary

Affirm, Inc. seeks a dynamic Partner Marketing Lead to coordinate co-marketing initiatives with merchants across North America.

You will plan and execute cross-channel campaigns (onsite, offsite, affiliate) to drive revenue growth, GMV, and new user acquisition. You’ll work with cross-functional teams including Client Success, Sales, Product, Growth Marketing, Brand, Creative, and Legal to deliver impactful campaigns and optimize performance.

Qualifications

• 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing.
• Experience with CPA, CPC, CPL, and CPM payment models.
• Understanding of affiliate tracking models, tools, and platforms.
• Analytical and data-oriented with performance-driven mindset.
• Experience optimizing campaigns using performance analytics.
• Commercial mindset to grow partner investment and meet revenue goals.
• Excellent interpersonal and cross-team collaboration skills.
• Ability to influence resources and drive results.
• Experience in paid media strategy and cross-media planning.
• Experience writing creative briefs, testing creatives, and adapting campaigns from insights.
• Experience in online retail, merchandising, and customer acquisition.
• Experience marketing across North America (US & Canada) preferred.
• Industry experience in home, fitness, consumer electronics, or fashion is a plus.

Responsibilities

• Support development and execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels.
• Build and nurture day-to-day relationships with merchant partners to identify growth opportunities.
• Support marketing strategy and campaign performance to drive revenue, GMV, and acquisition.
• Execute and optimize marketing solutions across marketplace placements, offsite media, and emerging channels.
• Analyze campaign performance and translate results into actionable insights for optimization.
• Coordinate with internal teams to share learnings and improve execution.
• Handle inbound RFP requests and develop marketing plans for prospective partners.
• Identify campaign targets aligned with acquisition, engagement, and loan takeup goals.
• Collaborate with media agencies and creative teams on media plans and briefs.
• Track partner marketing budgets and maintain a comprehensive co-marketing calendar.
• Leverage industry knowledge to contribute to vertical-specific marketing plans.

Skills

Partner marketing

Performance marketing

Affiliate marketing

Campaign planning

Data analysis

Cross-functional collaboration

Negotiation & influencing

Forecasting & optimization

Paid media strategy

North America market

Tools

Affiliate tracking tools

Analytics platforms

Job description

Affirm, Inc. seeks a dynamic Partner Marketing Lead to coordinate co-marketing initiatives with merchants across North America.

You will plan and execute cross-channel campaigns (onsite, offsite, affiliate) to drive revenue growth, GMV, and new user acquisition. You’ll work with cross-functional teams including Client Success, Sales, Product, Growth Marketing, Brand, Creative, and Legal to deliver impactful campaigns and optimize performance.