Platform Growth Marketing Lead — Remote

Affirm, Inc.; Kitchener; Remote; CAD 126,000 - 197,000; Full time

Benefits offered by this job

Health coverage

Stipends for tech setup

Flexible time off

Employee stock purchase plan (ESPP)

Job summary

Affirm, Inc. is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels.

You’ll identify channels, build integrated campaigns, and use performance data to improve results, working with platform partners and cross-functional affirm teams to drive acquisition, launch, activation, pipeline, GMV, and revenue. This hands-on role moves between channel strategy, campaign development, asset creation, execution, and

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable outcomes.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Integrated marketing

Channel marketing

Growth marketing

Lifecycle marketing

Demand generation

Product marketing

Job description

Affirm, Inc. is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels.

You’ll identify channels, build integrated campaigns, and use performance data to improve results, working with platform partners and cross-functional affirm teams to drive acquisition, launch, activation, pipeline, GMV, and revenue. This hands-on role moves between channel strategy, campaign development, asset creation, execution, and