Platform Growth Marketing Lead — Remote-First

Affirm, Inc.; Windsor; Remote; CAD 126,000 - 197,000; Full time

Benefits offered by this job

100% subsidized medical coverage

Spending stipends for tech setup

Flexible time off and holiday calendar

Employee stock purchase plan

Job summary

Affirm is a remote-first company enabling merchants through platform and ISV channels. We’re seeking a Platform Marketing Lead to drive merchant acquisition and activation programs, identifying the right channels, building integrated campaigns, and using performance data to improve results.

You’ll collaborate with platform partners and cross-functional Affirm teams to drive acquisition, launch, activation, pipeline, GMV, and revenue.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• Proven track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment and ability to make decisions when data is incomplete.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Growth marketing

Channel marketing

Lifecycle marketing

Platform marketing

Data-driven decisions

Job description

Affirm is a remote-first company enabling merchants through platform and ISV channels. We’re seeking a Platform Marketing Lead to drive merchant acquisition and activation programs, identifying the right channels, building integrated campaigns, and using performance data to improve results.

You’ll collaborate with platform partners and cross-functional Affirm teams to drive acquisition, launch, activation, pipeline, GMV, and revenue.