Platform Growth Marketing Lead — Remote, Equity, High Impact

Affirm, Inc.; Winnipeg; Remote; CAD 89,000 - 139,000; Full time

Benefits offered by this job

Health coverage

Stipends for tech setup

Flexible time off

ESPP

Job summary

Affirm, Inc. is seeking a Platform Marketing Lead to drive merchant acquisition and activation across Affirm’s platform and ISV channels.

You will identify channels, build integrated campaigns, and leverage performance data to improve results, working with partner teams to turn insights into revenue-driving programs. This remote-first role supports Canada-based operations, with opportunities for in-person collaboration as needed.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Growth marketing

Channel marketing

Lifecycle marketing

Demand generation

Product marketing

Cross-functional collaboration

Job description

Affirm, Inc. is seeking a Platform Marketing Lead to drive merchant acquisition and activation across Affirm’s platform and ISV channels.

You will identify channels, build integrated campaigns, and leverage performance data to improve results, working with partner teams to turn insights into revenue-driving programs. This remote-first role supports Canada-based operations, with opportunities for in-person collaboration as needed.