Remote Platform Growth Marketing Lead

Affirm, Inc.; Halifax; Remote; CAD 89,000 - 139,000; Full time

Benefits offered by this job

Health coverage with dependents

Tech and wellness stipends

Flexible time off

Employee stock purchase plan

Job summary

Affirm, Inc. is seeking a Platform Marketing Lead to drive merchant acquisition through affirm’s platform and ISV channels. You will craft campaigns, select channels, and partner with cross-functional teams to maximize activation, pipeline, GMV, and revenue.

This hands-on role requires learning new ecosystems quickly, managing multiple programs, and delivering data-driven campaigns with measurable outcomes. Remote-first with national scope, base pay ranges are posted in CAD.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Integrated marketing

Channel marketing

Growth marketing

Lifecycle marketing

Demand generation

Product marketing

Cross-functional collaboration

Job description

Affirm, Inc. is seeking a Platform Marketing Lead to drive merchant acquisition through affirm’s platform and ISV channels. You will craft campaigns, select channels, and partner with cross-functional teams to maximize activation, pipeline, GMV, and revenue.

This hands-on role requires learning new ecosystems quickly, managing multiple programs, and delivering data-driven campaigns with measurable outcomes. Remote-first with national scope, base pay ranges are posted in CAD.