E-Mail and CRM Specialist

Ardene; Laval (administrative region); On-site; CAD 45,000 - 50,000; Full time

Job summary

Ardene in Laval, QC is seeking a CRM/Loyalty specialist to evolve our CRM channels and deliver best-in-class communications across email, push, SMS, and app messaging. You will report to the Director, Loyalty, CRM & Consumer Insights and collaborate with marketing and ecommerce teams to optimize engagement and revenue.

The role requires 2–3 years of email platform experience, knowledge of Salesforce Marketing Cloud or Braze as assets, and strong analytics with GA4 and Excel.

Qualifications

• Degree in Business, Marketing or related field of study.
• 2-3 years experience using an Email Software Provider.
• Salesforce Marketing Cloud experience an asset, Braze experience an asset.
• Proficiency with tracking campaign engagement in GA4.
• Strong knowledge of Excel.
• Knowledge of HTML & CSS an asset.
• Power BI & SQL experience an asset.
• Strong attention to detail and a team player, solid analytical skills and a quick learner.
• Understand industry best practices related to email, SMS and push notifications.
• Bilingualism (English and French).

Responsibilities

• Build, QA, send tests, schedule, and monitor email marketing campaigns within our ESP.
• Create and monitor push notifications, SMS/MMS, in app notifications and app inbox campaigns within our ESP.
• Incorporate dynamic segmentation and personalization within all CRM channels & campaigns to optimize omni-channel revenue and engagement.
• Report & analyse the performance of CRM channels, campaigns and database evolution. Prepare recommendations to optimize engagement and revenue. Support with building dashboards and reports.
• Perform multivariate and A/B tests, analyze results and use insights to optimize existing and future campaigns.
• Work with marketing and ecommerce teams to improve email templates.
• Monitor industry best practices, and collaborate with cross functional teams to deliver best in class campaigns.
• Monitor deliverability of emails.
• Support with building and managing customer segments to feed campaigns, journeys and digital audiences.
• Support with building, managing and optimization of customer journeys to evolve towards a more personalized communication strategy.
• Monitor subscriber database and participate in acquisition initiatives to drive growth and strategies to reduce churn/unsubscribes.
• Troubleshoot any problems with our campaigns and within our ESP.
• Participate in CRM projects to launch new features, channels, and technologies to ensure we communicate with our customers in the most relevant, efficient and personalized way.
• Support / back-up within the CRM and global e-commerce team when necessary.
• Other projects and tasks as required.

Skills

Email marketing

GA4 tracking

Excel

HTML/CSS

Power BI

SQL

Bilingual EN/FR

Team mindset

Education

Degree in Business, Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

Job description

You have strong technical skills, are analytical, detail oriented, creative, energetic, confident and a quick learner. A key player on our growing and dynamic CRM/Loyalty team, you will report to the Director, Loyalty, CRM & Consumer Insights. You will work with and help evolve our CRM channels to deliver a best-in-class communication strategy. Responsibilities and tasks include the following:

• Build, QA, send tests, schedule, and monitor email marketing campaigns within our ESP. Ensure campaigns render well in the most common platforms, including mobile.
• Create and monitor push notifications, SMS/MMS, in app notifications and app inbox campaigns within our ESP.
• Incorporate dynamic segmentation and personalization within all CRM channels & campaigns to optimize omni-channel revenue and engagement.
• Report & analyse the performance of CRM channels, campaigns and database evolution. Prepare recommendations to optimize engagement and revenue. Support with building dashboards and reports.
• Perform multivariate and A/B tests, analyze results and use insights to optimize existing and future campaigns.
• Work with marketing and ecommerce teams to improve email templates.
• Monitor industry best practices, and collaborate with cross functional teams to deliver best in class campaigns.
• Monitor deliverability of emails.
• Support with building and managing customer segments to feed campaigns, journeys and digital audiences.
• Support with building, managing and optimization of customer journeys to evolve towards a more personalized communication strategy.
• Monitor subscriber database and participate in acquisition initiatives to drive growth and strategies to reduce churn/unsubscribes.
• Troubleshoot any problems with our campaigns and within our ESP (open and follow up on tickets when necessary).
• Participate in CRM projects to launch new features, channels, and technologies to ensure we communicate with our customers in the most relevant, efficient and personalized way.
• Support / back-up within the CRM and global e-commerce team when necessary.
• Other projects and tasks as required.

WHAT YOU'LL NEED:

• Degree in Business, Marketing or related field of study
• 2-3 years experience using an Email Software Provider
• Salesforce Marketing Cloud experience an asset, Braze experience an asset
• Proficiency with tracking campaign engagement in GA4
• Strong knowledge of excel
• Knowledge of html & CSS an asset
• Power BI & SQL experience an asset
• Strong attention to detail and a team player, solid analytical skills and technical skills, and a quick learner
• Understand industry best practices related to email, SMS and push notifications to build best-in-class communication
• Bilingualism (English and French)

The expected hourly wage range for this role is between $33 - $36

Artificial intelligence (AI) may be used to support certain stages of our recruitment process, such as reviewing applications. AI is used as a tool to assist our hiring team and does not make hiring or rejection decisions. All employment decisions are made by Ardene's recruitment team.

Ardene is an equal opportunity employer, and as such, does not discriminate in hiring or terms and conditions of employment on the basis of an individual’s race, ancestry, color, place of origin, religion, gender, gender identity, citizenship, age, sexual orientation, disability, national origin, family status, marital status or any other characteristic protected by applicable laws. Accommodations for people with disabilities are available upon request for candidates taking part in all aspects of the selection process. Selection decisions are solely based on job-related factors.