Email & SMS Marketing Lead — Salesforce Cloud Expert

CPA Ontario; Toronto; Hybrid; CAD 83.000 - 104.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Home office allowance

Professional development opportunities

Zusammenfassung

CPA Ontario is seeking an Email Program Manager to lead and evolve its email and SMS/MMS programs. You will drive strategy and engagement across channels, advance Salesforce Marketing Cloud usage, and apply AI to improve efficiency and personalization.

You will work with digital teams, agencies and stakeholders to deliver exceptional audience experiences. The role reports to the Digital Email and Product Manager and sits on the Digital Enablement team, with a strong emphasis on channel

Qualifikationen

• Three to five years of experience in email marketing or digital marketing.
• Strong hands-on experience with Salesforce Marketing Cloud, including email deployments and backend optimization.
• Experience with audience segmentation, dynamic content, automation, customer journeys and personalization.
• Ability to interpret email analytics and turn performance data into reporting and recommendations.
• Proficiency with email insight tools such as Litmus; Salesforce Marketing Cloud certifications are assets.

Aufgaben

• Lead and manage email execution, including calendars, briefs, development, reviews and deployment.
• Enhance Salesforce Marketing Cloud capabilities: segmentation, dynamic content, automation, journeys and personalization.
• Act as subject matter expert for SMS/MMS marketing with governance and guidance.
• Analyze email analytics and generate performance reports for cross-functional teams.
• Review and optimize the email marketing process to expand best practices across the organization.

Kenntnisse

Email marketing

Digital marketing

Analytics

Audience segmentation

AI / emerging tech interest

Communication skills

Ausbildung

University or college degree

Tools

Salesforce Marketing Cloud

Litmus

Salesforce Marketing Cloud certifications

Jobbeschreibung

CPA Ontario is seeking an Email Program Manager to lead and evolve its email and SMS/MMS programs. You will drive strategy and engagement across channels, advance Salesforce Marketing Cloud usage, and apply AI to improve efficiency and personalization.

You will work with digital teams, agencies and stakeholders to deliver exceptional audience experiences. The role reports to the Digital Email and Product Manager and sits on the Digital Enablement team, with a strong emphasis on channel