E-commerce Performance Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 65,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Health insurance

Generous vacation

Fully remote

Professional development

Team events

Industry exposure

Growth opportunities

Kimberley region context

Job summary

Placements24 is seeking an E-commerce Performance Marketing Specialist to lead paid media initiatives, optimize campaigns, and drive profitable growth for an online business. The role emphasizes data-driven decision making, testing, and collaboration with content and creative teams while working remotely with ties to Kimberley.

You will manage budgets, analyze campaigns, and stay ahead of platform updates to maximize ROAS and minimize CPA.

Qualifications

• Proven experience in e-commerce performance marketing across paid media.
• Strong proficiency with Google Ads, Facebook Ads, and paid social platforms.
• Excellent analytics and understanding of ROAS, CPA, CTR, CPC.

Responsibilities

• Develop and execute performance marketing strategies across paid search, social, and display networks.
• Manage campaign budgets to achieve ROAS and CPA targets.
• Conduct keyword research, audience segmentation, and ad creative testing.
• Analyze performance data and provide optimization insights.
• Prepare regular performance reports for stakeholders.

Skills

Google Ads

Facebook Ads

A/B testing

CRO

Web analytics

Campaign optimization

Budget management

Programmatic advertising

Keyword research

Audience segmentation

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Conversion tracking

Job description

About the Role

Our client is seeking a highly analytical and results-oriented E-commerce Performance Marketing Specialist to drive profitable growth for their online business, operating remotely with ties to Kimberley . This role will focus on planning, executing, and optimizing paid advertising campaigns across various digital channels to acquire new customers and maximize return on ad spend (ROAS). The ideal candidate possesses a deep understanding of SEM, social media advertising, programmatic advertising, and other performance-driven marketing tactics. You will be responsible for managing budgets, analyzing campaign data, and continuously testing and iterating to improve performance. This is an excellent opportunity for a data-driven marketer to make a significant impact on a growing e-commerce business. We offer a challenging and rewarding remote work environment where your analytical skills and marketing acumen will be highly valued. Join us to shape impactful paid media strategies and achieve ambitious growth targets.

Key Responsibilities

• Develop and execute performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), and display advertising networks.
• Manage and optimize campaign budgets to achieve specific ROAS and CPA (Cost Per Acquisition) targets.
• Conduct keyword research, audience segmentation, and ad creative testing to maximize campaign effectiveness.
• Analyze campaign performance data, identify key trends, and provide actionable insights and recommendations for optimization.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Monitor industry trends and competitor activities to identify new opportunities.
• Implement and manage tracking codes and conversion pixels to ensure accurate measurement.
• Prepare regular performance reports for stakeholders, highlighting key metrics and insights.
• Stay up-to-date with the latest platform updates, advertising tools, and best practices in performance marketing.
• Manage relationships with third-party advertising platforms and agencies as needed.

Requirements

• Proven experience in e-commerce performance marketing, with a strong focus on paid media channels.
• Demonstrated success in managing and optimizing Google Ads, Facebook Ads, and other paid social platforms.
• Excellent analytical skills with a deep understanding of key performance metrics (ROAS, CPA, CTR, CPC).
• Proficiency in using web analytics tools (e.g., Google Analytics) and ad platform reporting tools.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Strong understanding of audience segmentation and targeting strategies.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Experience with programmatic advertising is a plus.

Benefits

• Competitive salary and attractive bonus structure.
• Comprehensive health insurance.
• Generous vacation and paid time off.
• Fully remote work flexibility.
• Opportunities for professional development and certifications.
• Work within a performance-driven and supportive team.
• Exposure to cutting-edge digital advertising technologies.
• Contribute directly to business growth and profitability.
• Regular virtual team events and knowledge sharing sessions.
• Connection to a dynamic market and business landscape around Kimberley .