Remote Content Strategist - Maritime Tech & Defense

Ociana; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary & PTO

Employer-paid health & dental benefits

Annual HSA/FSA allotment

Annual professional development spend

One-time tech allowance

Remote-first culture across Canada

Job summary

GSTS, a Global Maritime Intelligence company behind OCIANA, is seeking a Content Marketer to translate complex maritime data into engaging content that supports growth across marketing, sales, and brand initiatives.

You will collaborate with the Revenue team, product leaders, SMEs, and partners to drive demand generation, brand positioning, and thought leadership, while embracing a remote-first culture across Canada.

Qualifications

• Proven experience in content marketing, content writing, or similar marketing communications.
• Strong writing and editing skills with clarity, tone, and structure.
• Experience creating B2B content for technology, data, or enterprise audiences.
• Minimum 5 years in defence, security, maritime, or operational environments, incl. 3 years in defence & security sector.
• Ability to distill complex information into clear messaging with SMEs.
• Familiarity with SEO fundamentals and content performance measurement.
• Experience working with CMS platforms, AI, Canva and marketing tools.

Responsibilities

• Develop and execute a content strategy aligned with GSTS's business, product, and revenue goals.
• Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces.
• Translate technical and data-driven concepts into accessible, audience-focused content.
• Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging.
• Support demand generation through content for campaigns, emails, landing pages, articles, and social posts.
• Manage and maintain website content with clarity, consistency, and SEO best practices.
• Coordinate content for events, product launches, announcements, and PR initiatives.
• Track content performance and contribute to reporting on engagement and lead impact.

Skills

Content marketing

Content writing

Marketing communications

Project management

B2B marketing

SEO fundamentals

Education

Marketing, Communications, Journalism, Business degree or diploma

Tools

CMS platforms

AI

Canva

Salesforce

Mailchimp

Job description

GSTS, a Global Maritime Intelligence company behind OCIANA, is seeking a Content Marketer to translate complex maritime data into engaging content that supports growth across marketing, sales, and brand initiatives.

You will collaborate with the Revenue team, product leaders, SMEs, and partners to drive demand generation, brand positioning, and thought leadership, while embracing a remote-first culture across Canada.