Manager, Content Strategy

SOTI Inc; Mississauga; Hybrid; CAD 110,000 - 125,000; Full time

Job summary

SOTI Inc is seeking a Manager, Content Strategy in Mississauga (Hybrid) to lead our content and social media efforts. You will shape strategy, produce high-quality assets, and manage a forward-looking content calendar across channels.

Join a fast-paced tech environment with a focus on video, blogs and partner content. You’ll guide a talented team, use data to drive decisions, and collaborate with cross-functional partners to drive awareness and demand generation.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 7+ years of experience in content strategy or digital marketing, preferably in the tech industry.
• Experience in SaaS-based company or within the EMM/MDM technology space.
• Proven experience creating content that drives leads and supports demand generation.
• Expertise in video content creation and YouTube channel management.
• Excellent writing, editing and storytelling skills.
• Familiarity with SEO, analytics tools and marketing automation platforms.
• Proven ability to lead and scale high-growth, high-performing content teams in a fast-moving environment.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals and marketing campaigns.
• Manage and produce high-quality content including video concepts and scripts, blogs, product content and social posts.
• Lead video content for YouTube and other platforms to increase brand visibility and generate leads.
• Monitor content performance using analytics, optimize campaigns based on data insights.
• Coach and develop content creators, establishing workflows and timelines.
• Collaborate with product marketing, demand generation and creative production teams to ensure cohesive messaging.

Skills

Content strategy

Digital marketing

Video content

Lead generation

Leadership

SEO & analytics

Storytelling

Marketing automation

Education

Bachelor's degree in Marketing/Communications

Tools

YouTube channel management

SEO tools

Marketing automation

Analytics platforms

ClickUp

Asana

Job description

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Manager, Content Strategy Location: Mississauga, Canada (Hybrid)

Who We Are At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they've always been done.

What's in it for you?

• The People - From our humble origins in our founder's basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
• The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
• The Technology - You'll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What We're Looking For

Are you a visual storyteller who lives for trends, understands platform behavior and creates content people actually stop to watch? SOTI is hiring a Manager, Content Strategy to elevate our brand across social and digital channels, with a strong focus on video, written and visual storytelling. In this hands-on role, you'll lead SOTI's Content and Social Media Team, shaping content strategy, producing standout visual assets and managing a forward-looking content calendar. You'll partner with Creative Production, People & Culture and Demand Generation teams to ensure all content aligns with brand goals and performs across channels. We're looking for someone who blends creative vision with operational precision, and who knows how to lead and develop high-performing teams. You understand what wins on owned channels and can guide creators to produce sharp copy and compelling visuals. You excel at coaching content creators, providing clear direction, constructive feedback and support to help them grow. Confident in your judgment, you're comfortable making decisions, prioritizing work and guiding your team toward high-impact output. You use data and performance insights to inform strategy, optimize campaigns and refine content, ensuring every initiative is tied to measurable outcomes. You are not afraid to champion bold, innovative ideas that help SOTI stand out in a crowded digital landscape.

About the Role

This isn't just about writing captions and blogs, it's about understanding how brands come to life on digital channels and what makes audiences truly engaged. We are seeking a Manager, Content Strategy to join our dynamic marketing team. This role is ideal for a creative, data-driven professional who can craft compelling content strategies that drive awareness, engagement and lead generation across multiple channels.

What you'll do

• Content Strategy & Planning Develop and execute a comprehensive content strategy aligned with business goals and marketing campaigns. Identify content opportunities across the buyer's journey, focusing on top-of-funnel awareness, lead generation and current customer, and partner focused content.
• Content Creation & Oversight Manage and produce high-quality content including: video concepts and scripts, top-of-the-funnel blogs, product-focused content, partner and customer content, web and email content and social media posts. Ensure all content is optimized for SEO and adheres to brand voice and messaging guidelines. Champion responsible use of AI-powered tools and workflows to scale content creation, enhance performance insights and enable the team to produce high-impact, on-brand content more efficiently.
• Video & YouTube Expertise Lead the creation of engaging video content for YouTube and other digital platforms. Develop video strategies that increase brand visibility and drive qualified leads. Collaborate with creative teams to produce high-impact video content.
• Performance & Optimization Monitor content performance using analytics tools; report on KPIs such as engagement, traffic, subscribers and lead conversions. Continuously optimize content based on data insights and industry trends.
• Leadership Coach and develop content creators, giving actionable feedback, fostering growth, and elevating the team's creative output. Build structure within a creative environment, establishing workflows, timelines and standards that keep projects moving and maintain quality.
• Cross-Functional Collaboration Work closely with product marketing, demand generation, and creative production teams to ensure cohesive messaging across all channels.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 7+ years of experience in content strategy or digital marketing, preferably in the tech industry. Strong understanding of enterprise IT trends.
• Experience in SaaS based company or within the EMM/MDM technology space.
• Proven experience creating content that drives leads and supports demand generation.
• Expertise in video content creation and YouTube channel management.
• Excellent writing, editing and storytelling skills.
• Familiarity with SEO, analytics tools and marketing automation platforms.
• Proven ability to lead and scale high-growth, high-performing content teams in a fast-moving environment.

Preferred Skills

• Experience with B2B SaaS marketing.
• Knowledge of social media best practices and emerging trends.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with a project management platform like Click Up or Asana.

New Role - The targeted compensation range for this position typically falls between $110,000 to $125,000 annually. Final compensation is determined by education, experience, and internal equity principles.

Use of Artificial Intelligence in Hiring

SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only - final hiring decisions are made by people, not automation. For privacy-related questions, please contact [e-mail].

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [e-mail].

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable. With SOTI's innovative portfolio of solutions, organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure and support business-critical devices. With SOTI's world-class support, enterprises can take mobility to endless possibilities. For more information, visit soti.net.